It is tradition of #HappyBeautifulYear at Watsons. The largest health and beauty retailer in Malaysia and Asia ushers into Chinese New Year with a star-studded campaign video set in an opulent style of 1940s Malaysian Chinese and “East Meet West” culture infusion featuring local celebrities, popular social media influencers, and an original musical score. Of course, the storyline of this video comes with a twist – Watsons style.
“Every year, Watsons’ Chinese New Year music video has to be one of the highly anticipated campaigns across Malaysia. Following the success of our previous #HappyBeautifulYear, we are proud to bring back #HappyBeautifulYear as part of Watsons own tradition. This year, we welcome 2019 with a beautiful message of reconciliation and family togetherness. It’s about putting aside our differences to celebrate Chinese New Year together. Watsons is proud to showcase the music video that is produced and directed with the most original, comical storyline with a charming song arrangement. We believe it will be one of Malaysia’s favorite videos to watch in this festive season,” said Caryn Loh, Managing Director of Watsons Malaysia.
The celebrities appearing in this star-studded video include JinnyBoy, Amber Chia, Pink Tan, John Tan, Justin, Han Xiiao Aii, with cameo appearances by Watsons own Malaysia’s Top Influencers (Fasiha, Eva and Daniel), Rubini Sambanthan, Eldison Lim and Gary Hau. Styled by renowned fashion designer, Beatrice Looi, the wardrobes drawn the inspiration from Haipai, an avant-garde but “East Meet West” culture from Shanghai back in 20th and 21st centuries. These wardrobes were a hit amongst Malaysian Chinese in the 1940s.
#HappyBeautifulYear tells a musical story of siblings’ rivalry over trivial matter. The drama begins when a younger sister is seen donning the eldest sister’s outfit, makeups and accessories without permission during the family reunion dinner. The music video later ends with a beautiful message of putting aside differences and unites with one another for a time of togetherness and good wishes to everyone.
Caryn added, “At Watsons Malaysia, we aim to promote and celebrate inner beauty among our customers and looking the best during this joyous festivity. The choice of putting aside differences and coming together as family and friends reflects one of the “inner beauty” qualities that we all have within us. We hope that by sharing across such compelling message to everyone, customers who shop at Watsons will have a more meaningful and unique experience with their loved ones.”
According to Danny Hoh, Customer Director of Watsons Malaysia, “In conjunction with #HappyBeautifulYear campaign, “The Great Sale” is happening now across Watsons nationwide stores, enjoy up to 50% discounts on skin care, cosmetics, personal care, healthcare and many more. Watsons members also stand a chance to win up to RM888,888 worth of Watsons points when they spend RM88 at Watsons stores and online, and at the same time earn 8 times points when they pay with Boost.”
Watsons members also get to collect free and beautiful collectibles ahead when they spend:
- RM88 and above to get free red Angpow packets and reward coupon.
- RM138 and above to get free #HappyBeautifulYear bag with assorted beauty goodies.
- For Watsons Elite members only, spend RM188 and above to get free limited edition 6” Premium Gold Bowl.
Joining the #HappyBeautifulYear bandwagon is our beloved Pocotee & Friends! There is a line-up of Pocotee & Friends limited edition collectibles ready for grab as Watsons offers 50% off under PWP (Purchase-with-Purchase) deals. With only RM20 and above or simply buy any participating product, Watsons members can splurge on these collectibles up to three PWP items each in one receipt. Catch these cute yet functional items such as luggages, cosmetic bags and foldable bags at all Watsons stores and online store too.
“This year, together with TikTok, the world’s leading short-video platform, Watsons launches the TikTok dance challenge with prizes worth of RM20,000 up for grabs. To participate, post a video of you dancing to the tunes of our theme song and include the hashtag #HappyBeautifulYear in TikTok app. Follow Watsons Malaysia TikTok account for more details of participation,” Danny added.
During the event, Caryn and Danny led all the celebrities that were part of Watsons #HappyBeautifulYear video in a grand Lou Sang session. Later at the event, popular TVB actor Mat Yeung 楊明 held an exclusive meet and greet session with Watsons Elite members. He was recently seen in the highly-acclaimed TVB drama Fist Fight 兄弟.
