In conjunction with the “World Tapir Day”, which is held on 27 April annually, Naturals by Watsons, an exclusive Watsons brand, raised RM29,775 through a nationwide campaign. The “We Hug Tapir” campaign was organized by Watsons for the third year consecutively, in-collaboration with Pocotee & Friends and the Ecotourism and Conservation Society Malaysia (ECOMY). With only four species of tapir left in the world, it is classified as an endangered species under the International Union for Conservation of Nature’s Red List. The campaign aimed to educate the public about tapir awareness and the importance of conservation towards the environment. By supporting tapir conservation activities, it also helps in creating the awareness in the conservation of rainforest and other habitats.
A mock cheque was presented to Elena, co-founder and chief executive officer of Ecotourism and Conservation Society Malaysia (ECOMY), at the “Natural by Watsons We Hug Tapir Campaign”. The fund raised was derived from the sales of Natural by Watsons line, ranging from hair care to body care. It was a collective effort as Watsons contributed RM1 from every item sold under the brand towards the campaign (between 1 April to 29 April 2019). The fund will be channeled to the Ecotourism and Conservation Society Malaysia (ECOMY) in support of its mission of conserving Malaysian’s unique habitat, plants and wildlife as well as promoting sustainable tourism as one of the key element of conservation.
“We are excited to partner with the Ecotourism and Conservation Society Malaysia (ECOMY) again for this year’s “We Hug Tapir” campaign and continue our mission of conserving Malaysia’s heritage and wildlife. Through this campaign, we took the opportunity to educate our shoppers about the awareness of tapirs and how the decline of its population will affect our ecosystem. With the destruction of the forest, tapirs are forced to the brink of extinction along with countless other species. Not only would it disrupt key ecological processes such as seed dispersal and nutrient recycling, it will also compromise the biodiversity of the forest ecosystem. Hence, we chose Natural by Watsons range of products as it resonates with the advocacy of using natural ingredients and promotes environmental consciousness. We would also like to thank our shoppers for purchasing the Natural by Watsons range of products during the campaign and joining in our initiative to save the tapirs and our environment,” said Caryn Loh, Managing Director of Watsons Malaysia.
NATURALS BY WATSONS PHILOSOPHY
Naturals by Watsons believes that nature has everything you need to look youthful and more beautiful every day. We search the world to discover nature’s secret ingredients to help you grow more beautiful. Each range distils the essence of where beauty meets nature, with flowers, fruits, minerals and plants that rejuvenate and regenerate in a simple yet effective way. The result is a range of hair, body and skin care products that contain certified organic ingredients from high quality sources around the world. Our cruelty-free formulas have been dermatologically tested to guarantee maximum effectiveness and complete peace of mind.
Naturals by Watsons is available at all Watsons stores and online store.
Naturals by Watsons believes that nature has everything you need to look youthful and more beautiful every day. We search the world to discover nature’s secret ingredients to help you grow more beautiful. Each range distils the essence of where beauty meets nature, with flowers, fruits, minerals and plants that rejuvenate and regenerate in a simple yet effective way. The result is a range of hair, body and skin care products that contain certified organic ingredients from high quality sources around the world. Our cruelty-free formulas have been dermatologically tested to guarantee maximum effectiveness and complete peace of mind.
Naturals by Watsons is available at all Watsons stores and online store.
