EJEN ALI: Be Ready. New Mission Received.

 Malaysia’s third animation feature film of the year, EJEN ALI THE MOVIE will be theatrically released in Malaysia, Singapore and Brunei on 28 November 2019 in conjunction with the upcoming school holidays. The gala premiere was held tonight at Golden Screen Cinemas, Mid Valley Megamall and this marks the first feature film from Malaysia’s award-winning animated series, produced by Primeworks Studios and Wau Animation.

With 2 million eyeballs tuned in weekly on TV3, Malaysia’s largest free-to-air channel and over 1.4 million subscribers on YouTube, EJEN ALI is one of Asia’s fastest-growing animation brands. Debuting on Malaysian television screens in 2016, the animated series has been broadcasted in over 50 countries, including on regional networks Disney Asia, Nickelodeon India, MNCTV in Indonesia and AlMajeed TV in the Middle East and North Africa.

EJEN ALI THE MOVIE follows 12-year-old Ejen Ali, who after being accidentally recruited as a spy has now grown to embrace his role in secret agency Meta Advance Tactical Agency (MATA) to protect the futuristic city of Cyberaya from outside threats. Ali is surprised to discover that he is no longer the only master of the Infinity Retinal Intelligence System (IRIS) gadget, since MATA has now upgraded to IRIS Neo for all MATA agents. When the new invention leads Ali to question his place and usefulness to MATA, he is approached by a rogue figure who claims to know about a surprising personal connection to Ali. Risking his loyalty to MATA, Ejen Ali embarks on a thrilling chase to unravel these mysterious links.

Speaking during the gala premiere of the film, Datuk Ahmad Izham Omar, Chief Executive Officer of Primeworks Studios said, “We hope to end 2019 with a bang following the domination of Malaysian animation at the local box office. Congratulations to Usamah & team at Wau Animation for their outstanding craftsmanship and contribution in taking Malaysian cinema to a whole new level. We hope fans and movie-goers alike will thoroughly enjoy Ejen Ali The Movie this school holiday season.”

Usamah Zaid Yasin, Chief Executive Officer of Wau Animation, adds, “We are always grateful towards the incredible support from Ejen Ali’s die-hard fans, who inspire and drive us to push the boundaries in producing the first feature film. We hope our efforts to polish and perfect the film will exceed all the hard-won fans’ expectations.”

Leading up to the film’s release, the first single from the Original Motion Picture Soundtrack, “Bukalah Matamu” by Aisyah Aziz and rising rapper Bunga was released on 20 September 2019 on all major music streaming platforms and performed live for the first time tonight at the gala. The lyric video for the catchy single was also released on YouTube and has chalked up over 940,000 views to date. The second single, “Kita Jaga Kita” by hip-hop maestro Altimet with Cuurley and Malik Abdullah was released on Friday, 25 October 2019 on all major music streaming platforms. A lyric video accompanied the single release and has now garnered over 600,000 views. Additionally, the film score is composed by Azri Yunus and Hakim Kamal, both key members of the Ejen Ali production team since its inception.

Primeworks Studios and Wau Animation also announced multiple collaborations in line with the film’s release; namely with Tenaga Nasional Berhad, Mydin and Pediasure for exciting joint marketing campaigns. A series of roadshows in the Klang Valley, Penang, Kedah, Perak, Terengganu, Johor, Malacca, Negeri Sembilan and East Malaysia will also be announced soon for fans of Ejen Ali to meet the character mascots in person and to win exclusive movie merchandise.

In line with the film’s release, new Ejen Ali branded consumer products are set for release too, such as kids’ body wash Carrie BacBuster, revamped Back-To-School range, toys, confectionery and many more. These products will be made available nationwide through retail stores like Mydin, Parkson, AEON and the like.

In conjunction with the film’s release, Ejen Ali: Misi Trivia is a trivia-styled game that will be hosted daily on www.xtra.com.my/ejenali, starting 29 November 2019 from 12.30pm to 12.45pm. Players will stand a chance to win daily prizes and be in the running to win 3 grand prizes, including a Huawei smartphone.

EJEN ALI also has a mobile application game called Ejen Ali Emergency, available on both Play Store and Apple App Store. The game will be upgraded with a new level called Misi: The Movie and will be released in early December. The game depicts that the Mayor of Cyberaya is in danger therefore it enables players to embark on a 4-level mission and take on different roles as Ali, Alicia or Bakar in each level, to defeat the enemies and rescue the mayor. Also in collaboration with Media Prima Digital, Ejen Ali: Agents’ Arena is a new game that will be released in Q2, 2020. It is the first MOBA (multiplayer online battle arena) based on the award-winning animation series. The game allows players to challenge and co-operate with other agents head-on in a 3v3 multiplayer game with the objective of capturing multiple bases by using each character’s designated weapon in the series.

EJEN ALI THE MOVIE, powered by Tenaga Nasional Berhad, invades at 160 cinema locations in Malaysia, Singapore and Brunei starting 28 November 2019.

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