Global smartphone brand HONOR earlier this month announced its business achievements for the first half of the financial year 2020 as part of the Huawei Consumer Business Group’s (CBG) dual-brand strategy. The company also revealed its plans for the second half in the local market.
In China, smartphone sales fell by 22% year-on-year in the first quarter, with an exception of Huawei, which saw a 7% increase compared to the same period last year.[1]
Huawei’s overall net profit grew by 13.1% year-on-year in first half of the financial year 2020 – elevating the brand’s ranking in the Fortune Global 500 2020 to 49th place. As for HONOR, the brand ranked 21st in brand equity researcher BrandZ™’s “Top 50 Chinese Global Brand Builders 2020” list and saw a 34% increase in its brand score comparing to 2019.
In Malaysia, HONOR saw a 62% year-on-year increase in its wearables being sold out in in first half of the financial year 2020 – an impressive feat, considering that it has only been less than two years since the company launched its Intelligent Lifestyle range. This achievement is largely attributed to its “1+8+N” All-Scenario Strategy and earned the brand second place in the wearables category in Malaysia in the first quarter of the year.
The company also saw a significant increase of 38% in smartphone sell-outs in the second quarter of the year.
HONOR Malaysia welcomes its new Country Head
In August, HONOR Malaysia welcomed its new Country Head Mr. Daniel Guo. In his role, Mr. Guo oversees all business strategy implementations and operations across all departments.
Mr. Guo has 19 years of experience in the technology industry, in both corporate and consumer divisions. During this time, he gained a wide breadth of experience in multiple markets, including Europe, Asia, and the Middle East.
Mr. Guo has also held a number of senior management positions within the CBG, both in China and globally. Most recently, he was Director of HONOR International Business – a role he held since November 2015 where he led international sales operations and oversaw the go-to markets for HONOR.
Exciting tech innovations in store for H2 2020
For the second half of the year, HONOR will continue leveraging Huawei’s latest innovations to offer local consumers accessible products that features the brand’s latest technology, superior quality, and a youthful personality.
The following are HONOR’s highlights consumers can look forward to in the second half of year 2020:
In China, smartphone sales fell by 22% year-on-year in the first quarter, with an exception of Huawei, which saw a 7% increase compared to the same period last year.[1]
Huawei’s overall net profit grew by 13.1% year-on-year in first half of the financial year 2020 – elevating the brand’s ranking in the Fortune Global 500 2020 to 49th place. As for HONOR, the brand ranked 21st in brand equity researcher BrandZ™’s “Top 50 Chinese Global Brand Builders 2020” list and saw a 34% increase in its brand score comparing to 2019.
In Malaysia, HONOR saw a 62% year-on-year increase in its wearables being sold out in in first half of the financial year 2020 – an impressive feat, considering that it has only been less than two years since the company launched its Intelligent Lifestyle range. This achievement is largely attributed to its “1+8+N” All-Scenario Strategy and earned the brand second place in the wearables category in Malaysia in the first quarter of the year.
The company also saw a significant increase of 38% in smartphone sell-outs in the second quarter of the year.
HONOR Malaysia welcomes its new Country Head
In August, HONOR Malaysia welcomed its new Country Head Mr. Daniel Guo. In his role, Mr. Guo oversees all business strategy implementations and operations across all departments.
Mr. Guo has 19 years of experience in the technology industry, in both corporate and consumer divisions. During this time, he gained a wide breadth of experience in multiple markets, including Europe, Asia, and the Middle East.
Mr. Guo has also held a number of senior management positions within the CBG, both in China and globally. Most recently, he was Director of HONOR International Business – a role he held since November 2015 where he led international sales operations and oversaw the go-to markets for HONOR.
Exciting tech innovations in store for H2 2020
For the second half of the year, HONOR will continue leveraging Huawei’s latest innovations to offer local consumers accessible products that features the brand’s latest technology, superior quality, and a youthful personality.
The following are HONOR’s highlights consumers can look forward to in the second half of year 2020:
- High Performance Cameras: HONOR’s improved industry-leading cameras ensure a richer photography experience.
- HONOR Shark Tech: A new concept for youth to experience the latest technological innovations across all upcoming HONOR products – from smartphones to laptops.
- HONOR Youth Club: A community youth club under HONOR Club for members to connect and share through technology. HONOR will welcome young opinion leaders to create a diverse and open platform for members to explore their unique personalities.
- HONOR Intelligent Lifestyle 3.0: Continuous expansion of variety to offer consumers a more sophisticated and connected lifestyle under four pillars: Intelligent Tech, Health, Work and Entertainment.
[1] https://www.counterpointresearch.com/china-smartphone-share/
