First Home-Grown Coffee Made with 100% Local Coffee Beans
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| The limited-edition NESCAFÉ Classic Kopi Kedah comes in a printed traditionalMalaysian batik aluminum collectible tin can. |
Malaysian coffee lovers have something to look forward to, as Nestlé Malaysia presents its first ever 100% home-grown coffee, NESCAFÉ Classic Kopi Kedah! This first edition is made with 100% locally grown coffee beans from the NESCAFÉ Grown Respectfully Programme, a sustainable coffee farming initiative launched last year in Kedah.
The coffee beans used in NESCAFÉ Classic Kopi Kedah are grown with respect and selected with utmost care. Roasted to perfection and ground to a fine coffee powder, this delivers the signature aroma and taste of NESCAFÉ Classic, bringing Malaysians a truly authentic local coffee experience. Further paying homage to the 100% homegrown product, the all-new NESCAFÉ Classic Kopi Kedah is packaged in a printed traditional Malaysian batik aluminum collectible tin can, bringing to life local elements.
Mr Juan Aranols, Chief Executive Officer, Nestlé (Malaysia) Berhad, said, “For many years we have been supporting rural communities in Malaysia. We have been engaged in chili and rice farms across several states and now we are so proud to revitalize the coffee farming in Kedah to deliver our first NESCAFÉ Classic Kopi Kedah! Kopi Kedah delivers the best taste with coffee beans grown on Malaysian soil, with all the love, care and respect for the land and the people. This is one of the many ways how we unlock the power of food to enhance the quality of life for all Malaysians.”
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| Mr. Othman Chraibi, Business Executive Officer, Beverages Business Unit, showcasing NESCAFÉ Classic Kopi Kedah, made with 100% locally-grown coffee beans from the NESCAFÉ Grown Respectfully Programme. |
Mr. Othman Chraibi, Business Executive Officer, Beverages Business Unit, added, “This is indeed a great start to the NESCAFÉ Grown Respectfully Programme, which to date has seen the participation of more than 100 farmers, planting close to 70,000 plantlets. While this is indeed a significant milestone, this is only the beginning. We will continue to heighten our efforts to cultivate a sustainable coffee future and positively impact the local farming community.”
The NESCAFÉ Grown Respectfully Programme is a collaboration with Federal Land Development Authority (FELDA), Kedah State Department of Agriculture (KSDA), Kedah Economic Development Authority (KEDA), Pertubuhan Kami Anak FELDA (KAF) and the Malaysian Agricultural Research and Development Institute (MARDI), aiming at reviving the local coffee sector in a sustainable manner, for the famers and the planet. While providing technical assistance and support to the farmers with a view towards improving their livelihoods and quality of life, the programme aims also at training them to the latest sustainable agricultural technics to ensure a higher awaress towards higher care and attention to preserve the environment and the ecosystem. This will ensure a sustainable future for the coffee farming in Malaysia. The beans must comply to the high-quality standards in line with Nestle’s requirements to ensure the delivery of a great tasting beverage production.
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| The NESCAFÉ Grown Respectfully programme has engaged with more than 100 farmers in Kedah to date, including: [Back row, left to right] Rosalyn Bin Ahmad, Mohd Rashidi Bin Chenai, and Mazlan Bin Isa. [Front row, left to right] Jamaliah Binti Ahmad, Haslina Binti Hamid, Norwati Binti Harun and Chenai Bin Hassan. |
The limited-edition NESCAFÉ Classic Kopi Kedah is available in a 170g aluminum tin can, retailing for RM23.02 at selected local supermarkets and mini markets such as MYDIN, Billion, EconSave and 99Speedmart, from December 1 onwards.
