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Qatar Airways Launches a Worldwide Exclusive Partnership with Luxury Fragrance Brand ‘diptyque’
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Qatar Airways
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Qatar Airways Launches a Worldwide Exclusive Partnership with Luxury Fragrance Brand ‘diptyque’
Siti Aminah Jalal
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- Airline provides bespoke sensory experiences for premium passengers on board and in global premium lounges
- The airline introduces a luxurious range of toiletries from immersive niche brand, diptyque
Qatar Airways has introduced a new line of luxurious toiletries for premium passengers. Created by the pioneering parfumerie maison diptyque, the new range of toiletries will adorn the First and Business Class washrooms on board the aircraft and at the airline’s premium lounges around the world.
Qatar Airways is excited to be the first airline to launch the range of diptyque toiletries with worldwide exclusivity. The new collection includes a velvet hand lotion with luxurious scents of sweet almond and petitgrain, hand wash with notes of lavender, rosemary, and a hint of ylang ylang, infused facial water with floral notes of rose, virginia cedar and lemon petitgrain, and essential face cream with a heart of roses, voluptuous notes of prickly pear and the freshness of lemon petitgrain. Shower gel, shampoo, conditioner and body lotion complete the range of products offered to customers at the airline’s premium lounges at Hamad International Airport (HIA) and other key airport hubs.
Qatar Airways Head of Product Development and Service Design, Genevieve Rosario, said: “We are so excited to be introducing our premium passengers to a new and exclusive range of diptyque toiletries that we hope will become a part of their lifestyles. The lavish and exquisite toiletries are designed to further enhance the customer experience, surrounding our customers in comforting essences and fragrances that will take them on a sensory journey to create travel memories with Qatar Airways. We are proud to be offering world-class products from brands such as diptyque that have a lasting impact on our passengers.”
diptyque's Executive Director, Fabienne Mauny, said: “Travel has formed an integral part of our House since its creation in 1961. We are therefore delighted to partner with Qatar Airways, a company that shares our passion to provide our customers with enchanting experiences. We are very happy to launch this exclusive collection of products designed for passenger wellness and pleasure.”
Founded in 1961, the diptyque story began in Paris, with three friends propelled by the same creative passion and unique taste. With more than 70 standalone boutiques and 700 wholesalers the brand boasts its strong presence across the globe. Driven by a passion for travel and discovery, diptyque has explored the route to rare and noble essences inviting passengers on a genuine voyage of the senses.
The collaboration reflects diptyque’s celebration of the French art of living, taking Qatar Airways’ passengers on a beautiful olfactory journey with these delightful skincare products. Both brands’ vision is to inspire and delight passengers through creating meaningful and enhanced experiences that will stay with the passenger long after their journey. This collection from Qatar Airways and diptyque is just the start of a longer term and immersive journey that the two brands hope to elevate with more collaborations in the months to come.
The collaboration between Qatar Airways and diptyque is facilitated by FORMIA, the leading international guest amenity and hospitality specialist, for an industry-leading first-onboard collection.
The award-winning airline continues to invest in product and passenger enhancements, despite the restrictions imposed by the ongoing COVID-19 pandemic. Last month, Qatar Airways announced it will soon become the first global airline to offer passengers 100 percent Zero-Touch technology for its award-winning Oryx One in-flight entertainment system across the A350 fleet.
Qatar Airways has a growing portfolio of premium lounges in key markets. These exclusive lounges are located in Bangkok, Beirut, London, and Paris. Last year, the airline opened its newest premium lounge at Singapore Changi Airport, which now serves as the benchmark and blueprint for Qatar Airways’ future premium lounges worldwide. Featuring an ultra-luxurious interior and fine dining, the new premium lounge aims to narrow the gap between First and Business Class lounges.
At every step of the journey, Qatar Airways passengers can expect the highest safety standards as well as unparalleled comfort and luxury. Qatar Airways recently became the first global airline to achieve the prestigious 5-Star COVID-19 Airline Safety Rating by international air transport rating organisation, Skytrax. This follows HIA’s recent success as the first and only airport in the Middle East and Asia to be awarded a Skytrax 5-Star COVID-19 Airport Safety Rating. For full details of all the measures that have been implemented on board and in HIA, please visit qatarairways.com/safety.
Additionally, Qatar Airways’ Business Class passengers on aircraft equipped with Qsuite can enjoy the enhanced privacy this award-winning business seat provides, including sliding doors and the option to use a ‘Do Not Disturb (DND)’ indicator. Qsuite is available on flights to more than 45 destinations including Frankfurt, Kuala Lumpur, London and New York. The national carrier of the State of Qatar continues to rebuild its network, which currently stands at over 130 destinations. With more frequencies being added to key hubs, Qatar Airways offers unrivalled connectivity to passengers, making it easy for them to change their travel dates or destination if they need to.
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