Collaboration initiatives to be rolled out in stages, providing greater convenience for customers across Touch ‘n Go and MR DIY on-line and off-line channels
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| Effendy Shahul Hamid, Group Chief
Executive Officer, Touch ‘n Go Group (left) is seen here with Adrian
Ong, Chief Executive Officer, MR D.I.Y. Group Berhad. |
Touch ‘n Go Group and MR. D.I.Y. Group (M) Berhad announced that they have entered into several strategic collaboration initiatives to enhance customer experience across multiple on-line and offline channels. Aside from bringing greater benefits and convenience to their sets of customers and users, these initiatives are ultimately aimed at ensuring a more relevant approach to marketing through personalisation of offers on the back of data and analytics capabilities.
Today, shoppers can already top up their Touch ‘n Go cards at all MR D.I.Y stores as well as use their Touch ‘n Go eWallet to make payments for purchases at these stores and MR D.I.Y’s e-commerce website www.mrdiy.com.my. In addition to this, MR D.I.Y is currently one of Touch ‘n Go eWallet’s regular partners for the eWallet’s “The Goal Hunter” loyalty programme, where MR D.I.Y vouchers are available for users to redeem and enjoy cashback at MR D.I.Y.
This strategic collaboration takes the work between the companies further and will see MR D.I.Y being a prominent feature in the Touch ‘n Go eWallet, powered by the eWallet’s Mini Programme platform. This will allow the 16 million Touch ‘n Go eWallet users to seamlessly browse MR D.I.Y’s catalogue, order and pay for the items they want, and have the purchases delivered, or ready for pick-up at their store of choice. This is slated for a public launch in the third quarter of 2021.
In addition to the above, the collaboration scope also includes several analytics and personalisation initiatives in the near future, that will see Touch ‘n Go eWallet users access tailor-made offerings on MR DIY’s online and offline channels.
“Winning in today’s business environment requires forging strong partnerships with like-minded brands, in order to deliver clear value propositions to customers and users. We think that we have a perfect partner in MR D.I.Y, and together we hope to pave the way for superior offerings for both our sets of customers,” said Effendy Shahul Hamid, Group Chief Executive Officer, Touch ‘n Go Group.
“Touch ‘n Go and MR D.I.Y are iconic home-grown brands with a strong view of being hyper customer centric; with an unending focus on delivering superior value across the customer experience chain,” added Effendy.
Adrian Ong, Chief Executive Officer of MR D.I.Y said, “We are constantly looking for new and innovative ways to make MR D.I.Y more accessible to more customers nationwide. This partnership with Touch ‘n Go is a major step in making shopping at MR D.I.Y cashless and rewarding. More importantly, this move makes shopping at MR D.I.Y even more convenient by taking our promise of “Always Low Prices” right into the screens and devices of customers. This is a major milestone in our aim of becoming the nation’s preferred retailer, and we thank the Touch ‘n Go team for making it happen.”
As part of this round of collaboration initiatives, MR D.I.Y’s customers who pay using Touch ‘n Go eWallet in-store or on-line will enjoy attractive promotions and discounts as part of an enhanced loyalty offer.
Customers can also look forward to more benefits and rewards in coming months as part of this strategic partnership, and to also mark the 3rd anniversary of the launch of MR D.I.Y’s e-commerce platform. www.mrdiy.com.my. The collaboration between Touch ‘n Go Group and MR D.I.Y will also apply to MR D.I.Y’s spin off stores of MR DOLLAR and MR TOY. In addition, the two companies have committed to work together to explore how best they can socially contribute and give back to the community at large as part of their respective corporate social responsibility programmes.
