Xiaomi Gives Back To Underprivileged Communities In Malaysia

In a recent CSR campaign, Xiaomi partnered with Yayasan Food Bank Malaysia to donate food and other essentials to 600 families in need

(From right to left): En. Johan bin Halid, Chief Operations Officer, Yayasan Food Bank Malaysia; Jess Lee, Head of Marketing for Southeast Asia, Xiaomi International; K. M. Leong, General Manager of Southeast Asia, Xiaomi International

Xiaomi, one of the world’s leading technology giants, recently wrapped-up its corporate social responsibility (CSR) campaign in Malaysia. Partnering with Yayasan Food Bank Malaysia, Xiaomi donated food and other household essentials to help alleviate the difficulties of 600 families that are part of the B40 community in Malaysia.

The pandemic has left many families in Malaysia struggling to live their lives, with many households’ income becoming affected by COVID-19. Xiaomi has always been a brand that prioritises their Xiaomi Fans, customers and the community it operates in. The initiative was aimed at helping local underprivileged communities here in Malaysia to alleviate their struggles in small ways.

During the campaign, K. M. Leong, General Manager of Southeast Asia, Xiaomi International and Nicolas Shi, Country Manager for Malaysia and Singapore managed to contribute their individual manpower and hours to help pack and prepare the essential care packs to be distributed, along with other Xiaomi staff and Xiaomi Fans. With the support and partnership of Yayasan Food Bank Malaysia, Xiaomi was able to help 600 families that are part of the Program Perumahan Rakyat Termiskin (PPRT) in various states within Malaysia – Johor, Kuala Lumpur, Perak, Selangor and Terengganu – through this donation initiative.

Nicolas Shi, Country Manager of Xiaomi, Malaysia and Singapore said, “We are grateful to our Malaysian Xiaomi Fans and customers for their continuous support and love. Their support has placed Xiaomi where we are today, and we want to be able to give back and share our success with Malaysia, especially to those that really deserve it. We thank Yayasan Food Bank Malaysia for their good work to help the communities in need, and we hope our contribution will help alleviate the daily struggles of these families. We look forward to more opportunities to give back even more to the local communities in Malaysia.”

(2nd from the right): Nicolas Shi, Country Manager of Xiaomi, Malaysia and Singapore

En. Johan bin Halid, Chief Operations Officer, Yayasan Food Bank Malaysia said, “One of the Yayasan Food Bank Malaysia’s key objectives is to help the underprivileged with access to food supplies to reduce cost of living. Through this, we are also able to reduce food waste and help ease and lessen the cost of living of the underprivileged Malaysians. Xiaomi is the first consumer tech company we’ve partnered with, and we are thankful for their time and effort in preparing for this contribution to support the local communities in need. We hope to see more industry leaders stepping up to provide care and aid to local communities that need support. Hopefully, with Xiaomi onboard, more will follow suit.”