Setia City Mall brings a new lifestyle concept store featuring trendy homegrown brands such as Bayu Somerset, Binwani’s, LOCKA, NITA, Oh Apong, SYEDEWA and UMMA.
The Fashion Journal at Setia City Mall is the all-new, go-to fashion precinct located on level UG-135. The new fashion retail concept is home to a collection of unique homegrown brands to cater to your fashion and beauty needs, from April 2022 onwards.
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| (L-R) Director/Business Development Manager of Oh Apong - Eirwan Merican, Co-Founder & Managing Director of Bayu Somerset - Siti Nurdiana Binti Kamalul Arifin, Project Manager of Locka - Eeqa Mazlan, Leasing Director of Setia City Mall - Tan Dee Wah, Founder of UMMA - Zairin Azman, Marketing representative of Nita - Syahirah, and Director of Binwani’s - Ravin Binwani |
“As Shah Alam's largest urban lifestyle shopping mall, Setia City Mall constantly seeks to deliver fresh concepts to elevate the shopping experience for our customers. What inspired the birth of The Fashion Journal was the desire to create a unique space, to support local brands by providing them a platform and space to showcase their products and offerings,” said Vivien Phuah, General Manager, Setia City Mall.
“The Fashion Journal is a unique concept as each brand featured has its distinct identity and products that have been carefully curated to cater to our target audience. It is a cozy one stop haven for shopaholics, where they can shop for fashion, beauty and even indulge in a cuppa with their friends when they want a break from shopping,” added Phuah.
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| Known for their distinct myriad of designs, the brand, which was established in 2021, began with a desire to signify a feminine yet chic women. Bayu Somerset offers affordable Kedah Baju Kurung and Kebaya with unique prints that are made to fit any woman’s sense of style. |
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| The brand provides trendy clothing and design pieces, with individuality, authenticity, and utmost comfort at the heart of the brand’s philosophy. From a single collection in 2015, LOCKA has now expanded into 70 collections in its 4-year infancy stage and has anchored on the shores of Australia, Brunei, Indonesia, Singapore, and the United Kingdom. |
The brands featured at The Fashion Journal include Bayu Somerset, offering affordable Kedah Baju Kurung and Kebaya with unique prints that are made to fit any woman’s unique sense of style. Meanwhile, Binwani’s offers a selection of fashion fabrics for your everyday style and needs. Next, LOCKA provides trendy clothing and design pieces, with individuality, authenticity and utmost comfort at the heart of the brand’s philosophy. UMMA offers a wide range of head scarves, inners and accessories completes the fashion line up with its range of comfortable, versatile and modern modest wear for women of all walks of life.
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| UMMA is a sisterhood of modern, modest women, from all walks of life. The brand was established in Kuala Lumpur in 2016 and provides sophisticated modest wear. |
“We’re excited to be a part of The Fashion Journal as it is a unique retail space that offers an intimate and cozy shopping experience, while providing us with an opportunity to grow and expand our customer base. We’re confident our fashion forward clothing line will appeal to shoppers who are looking for individuality and elegance in their festive wear,” said Shukri Shari, Creative Director of LOCKA.
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| Binwani’s is home to top notch fashion fabrics for your everyday style wants and needs. On the note of fabrics, here’s a fun demonstration on some incredibly useful scarf styling tips. |
Additionally, for makeup enthusiasts, head over to NITA and SYEDEWA. The former is the go-to cosmetic line for young women who want to add zest and colour into their everyday lives, and the latter serves up specialised and individualised cosmetics for all skin tones. Patrons can also cap off their shopping experience at Oh Apong, a homegrown creamery that specialises in gula apong ice cream and coffee.
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| NITA Cosmetics is the go-to cosmetic line for young women who want to add zest and colour into their everyday lives. |
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| Oh Apong is a homegrown creamery that specializes in coffee. |
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| Established by its founder Mr. Syedewa, Syedewa is home to specialised and individualised cosmetics, for all skin tones. |
“The fashion offerings at The Fashion Journal perfectly complement our range of cruelty-free and wallet-friendly home-grown cosmetics. Our wide range of hypoallergenic makeup products which suit all skin tones, will certainly be a hit among the mall’s patrons,” said Aznita Azman, Founder of NITA.
So be ready to head over to Setia City Mall’s The Fashion Journal to celebrate Raya in style and check out exclusive in-store promotions.
