Lazat dimakan, dekat di hati
Whilst more Malaysians are adjusting the endemic situation and embracing the new norms, there are still a significant number who choose to practice home isolation, especially families with elderly and children to reduce exposure to the risk.
The lifestyle habits gained from the pandemic are here to stay. Malaysians are enjoying home cooking and becoming more health-conscious when choosing recipes and ingredients. Understanding that most people are concerned with nutritional value and hygiene, the benefits of dining at home outweigh the hassle after all.
“The silver lining of the pandemic is that nowadays the public are more health conscious. Many people prefer to go for healthier ingredients and choose to cook at home in order to lower their cost of living and of course for health reasons as they get to choose the quality of the ingredients.” says Michelle Tan, M&S Brand Manager.
In line with M&S brand tagline ‘Lazat dimakan, dekat di hati’, M&S launches a new Coconut Cream product to help Malaysians maintain and enjoy a healthy lifestyle. After all, we are what we eat, and a balanced diet is the key for stronger immunity. Take M&S Coconut Cream home as the next item you want to put on your kitchen shelf.
Coconut cream is rich with beneficial nutrients such as potassium, which is essential for the health of all cells in your body. Getting enough potassium on a daily basis can reduce your risk of high blood pressure, fatigue and muscle cramps. Coconut cream is also rich in Medium-chain triglyceride. It contains lauric acid that is commonly known for its antiseptic properties and zinc that decrease the risk of developing inflammatory bowel diseases. Contrary to general belief that coconut cream is harmful to health, taking a moderate amount of coconut cream can actually bring other benefits such as lower LDL (‘Bad’) cholesterol. Therefore, it will help consumers to achieve a healthier heart and weight loss.
For those with lactose intolerance, M&S Coconut Cream is an alternative that is gentle to the stomach without having to sacrifice a palatable experience.
With the new product of M&S Coconut Cream, it can help consumers to indulge themselves with trendy food and switching to healthier ingredients.
Michelle also adds, “Nowadays young adults love café hopping and being inspired in trying out creative dishes by cooking at home. Many of them believe that by doing so, it is a good opportunity for them to strengthen their family bonds. They are also more adventurous when cooking, always trying out new flavors and techniques in creating more excitement at home.”
Besides being suitable for main course and dessert applications, M&S Coconut Cream can also be used in a variety of recipes, from traditional to modern cuisines. Coconut cream is the ‘in-thing’ nowadays, suitable for those practicing meat-free diet or ketogenic diet. It is an ideal option for those who would like to incorporate a healthier diet in their lifestyle.
Coconut cream is an elevated product of coconut milk with creamier and richer flavor. Therefore, it is suitable for various cuisines that need richer texture and creamier taste. M&S Coconut Cream is a 100% natural product with no additives and preservatives. M&S Coconut Cream and Coconut Milk products undergo a hygienic UHT process using high quality coconuts. Hence, the consumers can rest assured to have a larger stock up at home because the products are aseptically filled into its packaging and ultrasonically sealed to retain the freshness up to 18 months shelf life (from date of manufacture).
“We wish to raise the awareness of using coconut cream as one of the Malaysian pride. Traditionally, coconut cream is usually related to main course cooking such as Nasi Lemak and different types of curries. However, coconut cream can also be a substitution for dairy products in keto recipe creation. Last but not least, the M&S Coconut Cream can help to refine the taste and enhance the texture when it is being used to thicken and enrich food preparation like sauces, soups or other beverage recipes.”, says Michelle.
