OnePlus’ expansion within the APAC region provides a stepping stone to greater product accessibility, aftersales services, and community experiences across its markets in the region.
Global technology brand, OnePlus has officially established its presence in Malaysia, following its first-ever launch in the country with the OnePlus Nord 2T 5G and the OnePlus Nord CE 2 Lite 5G on 14th July 2022. With this expansion within the APAC region, OnePlus is laying the foundation for greater product offerings to consumers and shaping the landscape for the smartphone and technology industry across the region.
Andy Shi, APAC President for OPPO and OnePlus brand said, “OnePlus embodies the spirit of ‘Never Settle’. That’s been our mantra since day one – and it is one that has been heard loud and clear worldwide. From our flagship journey since 2013, this spirit and willingness to go beyond, has led us to gain recognition over the years not just from our loyal consumers and observers, but also other industry players.”
He added, “OnePlus is dedicated to creating a better digital life for tech lovers in APAC region by providing smartphones and other products with flagship performance, premium quality, the signature fast and smooth experience, thoughtful customer service, and competitive pricings. Bringing OnePlus closer to our consumers in the APAC region, we are also fulfilling our belief of making technology accessible for everyone, no matter where you are in the world.”
The establishment and expansion of OnePlus in the APAC region have been driven by the rapidly growing OnePlus userbase. In recent years, APAC users have more needs in mind when upgrading their devices, shaped by technological developments within the smartphone industry. There is greater demand for better specs, such as larger ROM, RAM, and battery, alongside fast charging speeds, and so on. However, these needs could only be met by devices on the highest end of the price spectrum. OnePlus differentiates itself through offering the signature “fast and smooth” experience, which has garnered a word-of-mouth effect among APAC users of late. By adopting the direct-to-consumer (DTC) mode, OnePlus is able to shorten its channel structure, allowing it to better connect with customers directly, offer customer-centred service, and deliver premium products with superior quality – all at a reasonable price.
Leveraging on OnePlus’ business scaling, consumers in the APAC region can also be assured of greater accessibility to OnePlus’ product range moving forward, including a wider range of IoT products, and the fast and smooth experience at various price points. The launch of the OnePlus Nord 2T 5G and OnePlus Nord CE 2 Lite 5G – two latest additions to the affordable yet uncompromising OnePlus Nord series – is a prelude to this signature experience. Globally, the OnePlus Nord smartphone line has surpassed the 10-million-unit mark in sales. The brand’s smartphone range is also soon to be joined by a premium flagship model – the OnePlus 10T 5G. On the other hand, the OnePlus Buds Pro and OnePlus Nord Buds have kickstarted OnePlus’ portfolio of IoT products that will bring about an integrated experience that will add value to consumers’ everyday lives in Malaysia.
Alongside all this, OnePlus will also be expediting its expansion of customer service touchpoints to ensure greater peace of mind of consumers, on top of the promise and assurance of quality in every product. Two new authorised service centres have been introduced in Malaysia, the Kota Bharu OnePlus Service Centre and the Penang Perai OnePlus Service Centre. The 1 Powerhouse OnePlus SIR Centre has also been made available for self-postal repair service.
For a complete experience that is undoubtedly OnePlus, Malaysian consumers can also now become a part of the ever-growing OnePlus community worldwide – the largest in the world with over 22 million registered users. The arrival of OnePlus in the country also opens the doors to many on-ground experiences, including OnePlus’ iconic pop-up events with various model launches, giving an opportunity for greater interaction between brand and user, as well as amongst users.
