88 Shell stations nationwide have been RFID enabled, with 200 expected by December 2022
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| (L-R) Effendy Shahul Hamid, Group Chief Executive Officer of Touch ‘n Go Group, and Seow Lee Ming, General Manager of Shell Mobility, Malaysia and Singapore at the launch of Touch ‘n Go RFID at Shell event. |
Touch ‘n Go Group and Shell Malaysia officially launched a new cashless experience that enables customers to pay for fuels using Touch ‘n Go RFID at 88 Shell stations nationwide. The number of Shell stations enabled with this new cashless fuelling experience is expected to increase twofold by the end of the year.
“We’re extremely pleased to have so quickly been able to expand the RFID use case beyond road tolling. Customers can now make payments at Shell stations without requiring any interaction with an app on their mobile phones or engaging with a point-of-sale system as payment is made via Touch ‘n Go eWallet linked to the users’ Touch ‘n Go RFID.
“We are fortunate to have found a like-minded partner in Shell, who aligns with our ambition to provide customers with a cashless, contactless driving experience, and is helping us pave the way towards delivering more innovative offerings for both sets of our customers,” said Effendy Shahul Hamid, Group Chief Executive Officer, Touch ‘n Go Group.
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| (L-R)
Seow Lee Ming, General Manager of Shell Mobility, Malaysia and
Singapore, and Effendy Shahul Hamid, Group Chief Executive Officer of
Touch ‘n Go Group at the Touch ‘n Go RFID bay at a Shell station. |
He added, “Thus far, we have been focused on promoting RFID as a toll payment method, but in actuality, the combination of a RFID and eWallet infrastructure allows us to expand its use case beyond tolling. As we’ve shown today, fuelling is an additional use case and we will be expanding the RFID use case into more areas as we go on.”
“In line with our commitment in making our customers’ daily journeys more seamless through innovative offerings, we embarked on this partnership with Touch ‘n Go to develop a new payment method that provides cashless convenience, using RFID technology, without the hassle of a mobile app. We also went the extra mile to integrate Touch ‘n Go RFID with our loyalty partner BonusLink, allowing customers to earn loyalty points easily with each fuel purchase,” said Seow Lee Ming, General Manager, Mobility for Shell in Malaysia and Singapore.
“Over the last year, we have received positive response from over 10,000 pilot users, and we have been working closely with Touch ‘n Go to continuously optimise the technology to ensure a truly hassle-free payment experience. We are confident that this collaboration with Touch ‘n Go will further enhance our customer experience at Shell,” added Lee Ming.
In order to use Touch ‘n Go RFID at Shell petrol stations, customers will need a Touch 'n Go RFID tag linked to their Touch ‘n Go eWallet account. There is a one-time registration and activation through Touch ‘n Go eWallet. Upon successful activation, customers simply need to park, their vehicles at the RFID designated fuelling bays. Vehicles are detected within seconds, and payment will be auto-debited from the customers’ Touch n’ Go eWallets, allowing customers to proceed with refuelling their vehicle. Any unutilised amount will be immediately refunded to the customers’ Touch 'n Go eWallet accounts.
