Digital signage now play an even more crucial role in transforming experiences for today’s hybrid world of work and play
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| Samsung expands The Wall 2022 lineup with the addition of the IAB and IWB Series, which deliver unparalleled visuals. |
Samsung Electronics Co., Ltd. launched two new series of The Wall – Samsung’s cutting-edge Micro LED displays – in the Southeast Asia and Oceania (SEAO) region at the inaugural Samsung Display Tech Summit 2022.
Held in Bangkok, Thailand, the Summit hosted some 230 enterprise customers, tech enthusiasts and pro audio-visual partners from across the region over two days to share the latest insights and first-hand experiences on Samsung’s next-generation commercial displays and solutions.
“We are in the midst of a hyper-scale shift towards hybrid interactions, where everyone is expected to be seamlessly connected – be it at office desks, meeting rooms, classrooms, cafes or in the home office,” said Alex Hong, Head of Asia Sales & Marketing Group, Display Solutions, Samsung Electronics. “Organizations today have an opportunity to reimagine the future of productivity and collaboration that combines physical, digital and virtual worlds. I am excited about the role of display technologies in helping organizations to reconnect with its stakeholders in an ever-developing hybrid world.”
Creating Immersive Customer Experiences with The Wall
Perched at the pinnacle of display technology, Micro LED technology offers immersive viewing experiences in a high-resolution and large screen format, creating premium customer engagements for brands.
In 2018, Samsung, a pioneer in Micro LED displays, launched The Wall, which was then the world’s first consumer modular Micro LED 146-inch display. Since its launch, The Wall has been deployed to provide customer premium experiences globally, including in this region. In Bangkok, The Wall enables The Forestias by MQDC[1], Thailand’s biggest property development project, to present a one-of-a-kind 360-degree cinematic experience to inspire its customers.
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| Alex Hong, Head of Asia Sales & Marketing Group, Display Solutions, Samsung Electronics, extends a warm welcome to all attendees at the Samsung Display Tech Summit 2022. |
“Micro LED represents the future of display innovation. Samsung is leading the way in Micro LED adoption in Southeast Asia and Oceania with our flagship The Wall series. Expanding The Wall lineup with the launch of the All-in-One model, we are offering even more immersive experiences and innovation in installation, which significantly simplifies the process akin to installing consumer TVs,” said Leslie Goh, Head of Regional Display Solutions, Southeast Asia & Oceania, Samsung Electronics.
Launched in the SEAO region at the Summit, The Wall All-in-One, also called the IAB Series, brings the ease of Micro LED installation to the next level. The IAB Series requires only two hours for two people to install as it comes with a pre-adjusted seam and pre-assembled frame kit, which includes an embedded media play S-box. The Wall All-in-One has a display thinness of just 49mm and is available in three models: 4K 146-inch, 2K 146-inch and 2K 110-inch.
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| Leslie Goh, Head of Regional Display Solutions, Southeast Asia & Oceania, Samsung Electronics, gives the opening address at the Samsung Display Tech Summit 2022. |
Also unveiled at the Summit is The Wall IWB Series, which is available in 0.63 and 0.94 pixel pitches. At 0.63 pixel pitch, this model is the slimmest ever pixel pitch in The Wall lineup, delivering Samsung’s most detailed picture and dynamic range expansion with the screen’s 120Hz frame rate, HDR10/10+ and LED HDR. The Wall IWB Series also provides a variety of screen sizes, accommodating 4K movies for 110-inch and up to incredible 8K quality for 220-inch.
All models in The Wall lineup feature Black Seal technology, enabling purer black levels with enhanced depth and details; Ultra Chroma technology, where narrower wavelengths produce RGB colors two times purer[2] and more accurate than conventional LEDs; 20bit processing to present extraordinary contrast ratio and smooth, natural tonal gradients; and Micro AI Processor to enhance image contrast while removing noise instantly.
The Wall also features Multi View, which enables simultaneous playback of content from up to 4 sources on one screen without the need for a video splitter.
Visualizing Productivity and Collaboration in the Hybrid World
In addition to launching the new 2022 models of The Wall, Samsung also showcased its latest display solutions at the Summit that are relevant to new modes of work, study and play in the hybrid era. These include:
- New World of Learning and Meeting: Classrooms and meeting spaces in the hybrid world require display solutions that are seamlessly connected, easy to use, immersive while allowing multiple users to collaborate at the same time. The new 2022 Samsung Flip Pro, available in 55-inch, 65-inch, 75-inch and 85-inch models, is perfect for students and professionals to enable high-quality collaboration with real-world writing and drawing experiences with pen and brush modes, integrated video call apps, multiple connectivity and wireless screen sharing.
- New World of Content Creation: The new Samsung ViewFinity S8, a high-resolution monitor for content creators, is available in consumer popular sizes of 27-inch and 32-inch for creating impactful content such as graphic design or detailed financial charts in the office or at home. Its pro-grade UHD resolution carries a wide color gamut up to 98% of DCI-PS and VESA DisplayHDR[3] for optimal range, accuracy and nuance. Notably, the ViewFinity S8 received ‘PANTONE Validated’[4] recognition for ability to accurate reproduction of more than 2,000 colors and newly added 110 skin tone shades from PANTONE[5].
- New World of Gaming Experiences: Odyssey Ark is the world’s first 55-inch 1000R curved gaming monitor. This next-generational 4K gaming display features a 165Hz refresh rate, 1ms response time and a Cockpit mode to create a whole new immersive and personal gaming theatre for competitive and casual gamers alike. This ultimate gaming monitor also comes with the Ark Dial, which is a solar-powered controller built to give the player quick access to screen functions such as Flex Move Screen, Multi View and Quick Settings.
Sustainability by Design
At the Summit, Samsung reaffirmed its commitment to sustainability by designing and building display solutions that can reduce carbon footprint, as well as contribute to resource circulation.
Its new 2022 display solutions have all received ENERGY STAR and EPEAT energy efficiency certifications. Certified by Carbon Trust, Samsung has incorporated eco-packaging in its products, with recycled materials used in all display solutions since 2021. Samsung has also developed and applied a new material made from recycled ocean-bound plastics to manufacture the ViewFinity S8. This has helped to reduce marine waste as well as carbon footprint.
[1] Samsung Lights Up Bangkok Landmark with The Wall’s 200 Million Pixels – Samsung Global Newsroom
[2] Figure is based on internal testing standards against Samsung's conventional LED Signage.
[3] The 32-inch version supports VESA Display HDR 600, while the 27-inch model supports VESA Display HDR 400.
[4] PANTONE™ Validated and PANTONE™ SkinTone™ Validated.
[5] PANTONE is the global authority on color and creator of the PANTONE Matching System (PMS) and PANTONE SkinTone colors.
