The mini “passport” allows you to collect stamps that could win you exclusive merchandise, TCB Card credit, or even a 4-day-3-night stay at a hotel in Penang, Kuala Lumpur or Johor!
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| Fiona Rodrigues, Head of Marketing & Innovation; David Tan, Head of Operations |
In conjunction with its 25th anniversary celebrations, The Coffee Bean & Tea Leaf® Malaysia is kickstarting a new contest, centred around a small purple card that could be your passport to exclusive merchandise, TCB Card credit or even a 4-day-3-night stay at a hotel in Penang, KL or Johor!
Dubbed the Purple Passport – the colour of which is the signature of the brand – The Coffee Bean & Tea Leaf®’s new card can be obtained at any outlet starting 1st October! Once obtained, the owner of the Purple Passport will have to collect 10 passport stamps to “complete” it, after which they stand a chance to win exciting prizes! The fun part, each store will have 2 of 10 unique stamp designs to collect – which, while not necessary for winning, provides an added layer of challenge if you’d like to collect different designs!
The steps to participate in the contest* are as follows:
- Visit any The Coffee Bean & Tea Leaf® outlet and spend at least RM25 to obtain a Purple Passport and your first stamp.
- Earn a new stamp with every RM25 spent.
- Once you have collected 10 stamps on your Purple Passport, simply write the correct answer to the question, “How old is The Coffee Bean & Tea Leaf® Malaysia this year?”.
- Submit your Purple Passport via a drop box at your nearest The Coffee Bean & Tea Leaf® outlet. Please ensure your name and contact information are correct.
- You may submit more than one completed Purple Passport; each submission increases your chance of winning.
* Terms and conditions apply.
From the submissions, three lucky winners will be selected to win a 4-day-3-night stay at a hotel in Penang, Kuala Lumpur or Johor (worth up to RM2,000)! There will also be 25 consolations prizes to be won – exclusive 25th Anniversary merchandise and RM100 worth of TCB Card Credit. The winners will be contacted and announced on The Coffee Bean & Tea Leaf® Malaysia’s social media channels after the contest period ends on 31st October 2022. For full details of the campaign, please visit www.coffeebean.com.my/purplepassport.
Alongside the Purple Passport campaign, The Coffee Bean & Tea Leaf® Malaysia will also be launching a new range of beverages for the month of October, which will hit the stores starting 4th October 2022. These are the Pumpkin Ice Blended® (small RM 16.90, regular RM 17.90), Pumpkin Latte (hot/iced) (small RM16.50, regular RM 17.50), and Pumpkin Cream Cold Brew (small RM 14.50, regular RM 15.50)!
