Experience Beef Perfection with 100% imported pure halal beef
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| Members of the media and influencers participated in a Tasting is Believing Session, where they had the opportunity to witness the changes and taste the differences that McDonald’s made to its classic beef burgers. |
McDonald’s Malaysia is inviting Malaysians to taste the change in its line-up of classic beef burgers after making small changes that pack a big difference in every bite! With changes to preparation and cooking methods, McDonald’s is excited to introduce an elevated beef perfection experience that is guaranteed to be hotter, juicier and tastier!
The pursuit to provide customers with the best tasting beef burger goes beyond just the meal. In fact, McDonald’s has spared no expense in ensuring that every facet involved in the preparation and cooking of the beef patties meet the highest standards. This includes updating the kitchen equipment in more than 300 McDonald’s restaurants across Malaysia.
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| McDonald’s Malaysia remains committed towards providing customers with the best beef burger experience by making small changes that pack a big difference to its line-up of classic beef burgers. |
Additionally, extensive trainings have been delivered to every McDonald’s crew member so that they familiarise themselves with the new cooking and preparation process for the beef burgers, to ensure they are gold standard, every time.
Among the small yet significant changes McDonald’s has made to its classic beef burgers include:
- Softer, glazed buns that are toasted to a golden brown and for heat retention
- Beef patties that are seasoned, grilled, and seared to perfection in smaller batches for mouth-watering juiciness
- Adding onions directly to the patties on the grill to intensify flavour
- New Zealand imported cheese slices softened to perfection at an average of 17.5°C for a meltier sensation
- Using smaller containers to keep vegetables fresher and crispier, and
- Adding more legendary Big Mac sauce to Big Mac to boost flavour from the first bite to last
What’s more, McDonald’s iconic beef burgers are brimming with flavour because the patties are made from 100 percent pure halal beef imported from Australia, New Zealand and Brazil.
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| Members of the media and influencers were invited to an Open Kitchen session, where they were given the opportunity to witness the process of making the classic beef burgers from preparation to cooking. |
“We’re always listening to our customers, and the changes we made to our classic beef burgers are intended to deliver on customer cravings for making their favourite burgers that much hotter, juicer and tastier. The small changes in the way we cook and prepare our classic burgers does really add up to a big difference that our customers can truly taste,” said Melati Abdul Hai, Vice President and Chief Marketing Officer, McDonald’s Malaysia.
“McDonald’s classic beef burgers are iconic, core menu items that are the heart of our business and what our customers return to again and again – they’re the burgers you can enjoy at any McDonald’s all around the world. As a pioneer in beef burgers, what we are introducing today is our commitment to our loyal beef burger fans that we will always strive to provide that beef perfection experience,” added Melati.
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| Educational Augmented Reality Stations were setup for participants to interact with and understand the changes McDonald’s made to their line-up of classic beef burgers. |
As a thank you to Malaysians for their support, McDonald’s will be introducing a special one-day promotion on 15 October where beef burger fans can purchase a Double Cheeseburger Medium McValue Meal for only RM10.95, during which McDonald’s will also attempt to set a record for ‘The Most Beef Burgers Sold in 24 Hours’ in Malaysia Book of Records.
This promotional offer is available at all McDonald’s restaurants nationwide through all channels – Dine-in, Drive-thru, and Delivery.
