On July 1, 2022, UNIQLO, a global apparel retailer, launched JOIN: THE POWER OF CLOTHING, a global campaign to support activities for a better world, in Malaysia. The second phase of this campaign, which begins on Monday, October 3 and runs through Monday, October 31, will take place at UNIQLO stores in Malaysia, the uniqlo.com online store, and select overseas locations.
The JOIN: THE POWER OF CLOTHING campaign aims to encourage UNIQLO customers to participate in the company's ongoing sustainability efforts. The programme aims to raise customer awareness of global issues such as ocean pollution and to inspire actions that make the world a better place.
During the campaign, when customers purchase UNIQLO fleece products made from 100% recycled polyester fabric, UNIQLO parent company, Fast Retailing, will donate US$1 to the Nippon Foundation for each item sold, to support activities that reduce ocean waste[1].
Furthermore, beginning Monday, October 3, UNIQLO will sell a Fluffy Fleece Full-Zip Jacket (MENS, KIDS) with a design featuring "Doraemon Sustainability Mode," the UNIQLO Global Sustainability Ambassador.
Fluffy Fleece Full-Zip Jacket with “Doraemon Sustainability Mode” Motif
UNIQLO will sell a Fluffy Fleece Full-Zip Jacket with a "Doraemon Sustainability Mode" motif made from 100% recycled polyester fabric derived from plastic bottles. The small needlepoint design, which is appropriate for both men and women, allows parents and children to match their outfits.
The JOIN: THE POWER OF CLOTHING campaign aims to encourage UNIQLO customers to participate in the company's ongoing sustainability efforts. The programme aims to raise customer awareness of global issues such as ocean pollution and to inspire actions that make the world a better place.
During the campaign, when customers purchase UNIQLO fleece products made from 100% recycled polyester fabric, UNIQLO parent company, Fast Retailing, will donate US$1 to the Nippon Foundation for each item sold, to support activities that reduce ocean waste[1].
Furthermore, beginning Monday, October 3, UNIQLO will sell a Fluffy Fleece Full-Zip Jacket (MENS, KIDS) with a design featuring "Doraemon Sustainability Mode," the UNIQLO Global Sustainability Ambassador.
Fluffy Fleece Full-Zip Jacket with “Doraemon Sustainability Mode” Motif
UNIQLO will sell a Fluffy Fleece Full-Zip Jacket with a "Doraemon Sustainability Mode" motif made from 100% recycled polyester fabric derived from plastic bottles. The small needlepoint design, which is appropriate for both men and women, allows parents and children to match their outfits.
MENS S-XL
Made with recycled polyester fabric, equivalent to around 19 500ml plastic bottles[2]
RM129.90
Made with recycled polyester fabric, equivalent to around 19 500ml plastic bottles[2]
RM129.90
KIDS 110-160cm
Made with recycled polyester fabric, equivalent to around 10 500ml plastic bottles[2]
RM79.90
Made with recycled polyester fabric, equivalent to around 10 500ml plastic bottles[2]
RM79.90
Help reduce ocean garbage with purchases
The UNIQLO parent company, Fast Retailing, will donate $1 to the Nippon Foundation for every Doraemon Sustainability Mode Fluffy Fleece Full-Zip Jacket or other fleece product made from 100% recycled polyester fabric purchased during the campaign period (Monday, October 3 through Monday, October 31).
Special website to find out more about ocean garbage
UNIQLO continues to add new content to its special website to help customers learn about environmental issues and take action. Special features explore the issues surrounding ocean garbage that are happening now, and measures to reduce the amount of plastic waste.
List of Campaign Product
|
Product Name |
|
|
MENS |
Fluffy Yarn Fleece Full-Zip Jacket |
|
MENS |
Fleece Long-Sleeve Full-Zip Jacket |
|
WOMENS |
Fluffy Yarn Fleece Full-Zip Jacket |
|
KIDS |
Fluffy Yarn Fleece Full-Zip Jacket |
|
BABIES |
Fluffy Yarn Fleece Jacket Long Sleeve |
|
MENS |
Doraemon Sustainability Mode Fluffy Fleece Full-Zip Jacket |
|
KIDS |
Doraemon Sustainability Mode KIDS Fluffy Fleece Full-Zip Jacket |
|
MENS |
Doraemon Sustainability Mode T- shirt |
|
KIDS |
Doraemon Sustainability Mode KIDS T- shirt |
|
GOODS |
Doraemon Sustainability Mode Pocketable Bag |
|
GOODS |
Doraemon Sustainability Mode Toy |
[1] Up to $1 million USD.
[2] MENS L size (Asia) and KIDS 130cm size, 500ml 1 PET bottle＝25g, Calculated based on The Council for PET bottle Recycling Annual Report, P6 “Targets and results for weight reduction of designated PET bottles and 17 main types (FY2020)”
