Pilot programme is organised by ShopeeFood to educate food delivery riders on safety aspects and reduce road incidents
ShopeeFood riders now have access to formal education on road safety as well as first aid response and emergency practices through Rakan Penghantar, a pilot programme organised by ShopeeFood. The programme was launched by YBhg. Datuk Azlan Shah Bin Al Bakri, Director of the Land Public Transport Agency (APAD) during an event at the Malaysian Institute of Road Safety Research (MIROS). It was attended by key stakeholders from Land Public Transport Agency (APAD) and Road Transport Department Malaysia (JPJ).
.jpg)
The main objective for Rakan Penghantar CSR initiative is to encourage close cooperation between the relevant Ministries and Government agencies as part of ongoing efforts by ShopeeFood to educate food delivery riders on being safe and obeying traffic regulations.
This additional training will empower food delivery riders not just with good safety habits but also emergency skills to help reduce road incidents. A total of 100 ShopeeFood riders in Selangor were the first food delivery riders in Malaysia to participate in the programme.
“ShopeeFood is proud to initiate this education programme specifically aimed at food delivery riders. P-hailing riders have a tough job of driving hundreds of kilometres every day to ensure food is delivered to our customers. Protecting our ShopeeFood riders safety and wellbeing is our utmost priority. It helps to equip them with the necessary knowledge and skills to ensure their safety while at work,“ said Kwa Yin Leng, Head of Operations for ShopeeFood Malaysia.
In total, five Rakan Penghantar workshops were conducted at the Malaysian Institute of Road Safety Research (MIROS) by experienced trainers from both MIROS and Malaysia Civil Defence Force (APM).
Each workshop was conducted four-hours and hosted up to 20 ShopeeFood riders. The modules included three main areas covering the below topics:
Participating ShopeeFood riders who successfully complete the workshop also received additional incentives from ShopeeFood including a full gear starter pack and vouchers.
ShopeeFood was established in 2021 to better serve the needs of its users by providing value, variety and convenience through an integrated ecosystem while enabling merchants to be part of the digital economy and grow their businesses. It is currently available in five locations – Klang Valley, Penang, Johor, Ipoh and Kota Kinabalu.
 |
| (4th from L-R) Ir. Ts . Azhar bin Hamzah, Director of Road User Behavioural Change Research Centre (RUBC), The Malaysian Road Safety Research Institute (MIROS) Datuk Azlan Shah Bin Al Bakri, General Director, Land Public Transport Agency (APAD) Kwa Yin Leng, Head of Operations, ShopeeFood Malaysia. |
ShopeeFood riders now have access to formal education on road safety as well as first aid response and emergency practices through Rakan Penghantar, a pilot programme organised by ShopeeFood. The programme was launched by YBhg. Datuk Azlan Shah Bin Al Bakri, Director of the Land Public Transport Agency (APAD) during an event at the Malaysian Institute of Road Safety Research (MIROS). It was attended by key stakeholders from Land Public Transport Agency (APAD) and Road Transport Department Malaysia (JPJ).
.jpg){kind=spacer}
The main objective for Rakan Penghantar CSR initiative is to encourage close cooperation between the relevant Ministries and Government agencies as part of ongoing efforts by ShopeeFood to educate food delivery riders on being safe and obeying traffic regulations.
This additional training will empower food delivery riders not just with good safety habits but also emergency skills to help reduce road incidents. A total of 100 ShopeeFood riders in Selangor were the first food delivery riders in Malaysia to participate in the programme.
“ShopeeFood is proud to initiate this education programme specifically aimed at food delivery riders. P-hailing riders have a tough job of driving hundreds of kilometres every day to ensure food is delivered to our customers. Protecting our ShopeeFood riders safety and wellbeing is our utmost priority. It helps to equip them with the necessary knowledge and skills to ensure their safety while at work,“ said Kwa Yin Leng, Head of Operations for ShopeeFood Malaysia.
 |
| (L-R) Sharifah Aidatul Akmar binti Shahid Ahmed, Principal Assistant Secretary, Land Division Ministry of Transport (MOT) Affif Zawawi bin Abd Razak, Assistant Enforcement Officer, Road Transport Department Malaysia (JPJ) Ir. Ts . Azhar bin Hamzah, Director of Road User Behavioural Change Research Centre (RUBC), The Malaysian Road Safety Research Institute (MIROS) Datuk Azlan Shah Bin Al Bakri, General Director, Land Public Transport Agency (APAD) Kwa Yin Leng, Head of Operations, ShopeeFood Malaysia Ahmad Azad Ab Rashid, Chief Research Officer, The Malaysian Road Safety Research Institute (MIROS) |
In total, five Rakan Penghantar workshops were conducted at the Malaysian Institute of Road Safety Research (MIROS) by experienced trainers from both MIROS and Malaysia Civil Defence Force (APM).
Each workshop was conducted four-hours and hosted up to 20 ShopeeFood riders. The modules included three main areas covering the below topics:
- Definitions, factors of road accidents
- Risk analysis of motorcyclists and the competency requirements of safe riders
- Hazard perception and situational analysis training
- Safe riding methods for motorcycles
- Motorcycle inspection routine
- Safe motorcycle gear
- Safest riding position
- Emergency braking performance of motorcycle riders
- Emergency situation management and motorcycle damage on the road
- First aid training for emergency situations on the road
Participating ShopeeFood riders who successfully complete the workshop also received additional incentives from ShopeeFood including a full gear starter pack and vouchers.
ShopeeFood was established in 2021 to better serve the needs of its users by providing value, variety and convenience through an integrated ecosystem while enabling merchants to be part of the digital economy and grow their businesses. It is currently available in five locations – Klang Valley, Penang, Johor, Ipoh and Kota Kinabalu.
