Starbucks® is collaborating with Emily in Paris to Bring Fun Parisian Style Collection to Malaysia, with each purchase granting a placement in the running for the chance to win a trip to Paris and other prizes worth up to RM50,000
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| Alexis Ong, Senior Manager of Food Development, Starbucks Malaysia together with Zakiah Hanim, Director of Marketing and Category, Starbucks Malaysia |
This December, Starbucks is launching a curated collaboration with MTV Entertainment Studios-produced EMILY IN PARIS to bring a trendy, eye-catching line of daily essentials to Starbucks® stores in Malaysia. In conjunction with the collection, Starbucks Malaysia is also launching a contest which will see one of its customers win a flight and accommodation package to Paris, France. In addition to the grand prize, Starbucks Malaysia will also be offering other travel packages for its second and third-prize winners, as well as preloaded Starbucks cards or Starbucks merchandise for more than 100 winners.
To participate in the Starbucks ‘Fly Me to Paris’ Contest, customers need only purchase from the Emily in Paris + Starbucks® collectible line between 6th December 2022 to 2nd January 2023. They can then either scan the QR code in-store to download the contest form, or visit www.sbux.me/FlyMeToParis and follow the instructions to upload their receipt. For registered Starbucks Rewards members, if they purchase the collection with their Starbucks Rewards card, they are given double entries for each purchase. All participants must also answer various questions throughout the month-long campaign for a chance to be in the running to win.
“We are so excited to be able to offer this contest to our customers, especially now that the international borders have reopened. At Starbucks, we have always been committed to pushing our own boundaries, and aside from providing quality coffee that is accessible to all, we also aim to provide a unique retail experience for our customers,” said Dato’ Sydney Quays, Group CEO of Berjaya Food Berhad and managing director of Starbucks Malaysia & Brunie. “The ‘Fly Me to Paris’ contest captures the same desire to live boldly and leave a positive legacy as the main character of EMILY IN PARIS, and we hope that the message will resonate to all our customers across Malaysia.”
The Grand Prize of the Starbucks ‘Fly Me to Paris’ will include a seven days and four nights travel package with accommodation included for two people, including a RM500 preloaded Starbucks Card. For the second prize, they will receive three days two nights stay at The Taaras Beach & Spa Resort, including return flights for two, and a RM400 preloaded Starbucks Card. For the third-prize winner, they will get a three days and two nights stay at Berjaya Langkawi Resort for two and a RM300 preloaded Starbucks Card.
In addition to the top three prizes, Starbucks Malaysia is also offering prizes for those who placed fourth to eighth in the drawings, which will include RM200 preloaded Starbucks Card together with Starbucks Merchandise worth RM500. There will also be 100 consolation prizes awarded out for those who place ninth and over, in which they will receive Starbucks merchandise worth RM100 each. The draw of the top eight prizes, including the Grand Prize, will be picked in front of a live audience early next year.
Inspired by the hit Netflix series set in Paris, the Emily in Paris + Starbucks® collectible line features drinkware and lifestyle accessories embodying a mix of Emily’s fun personal style and the effortless Parisian way of life. Featuring the characteristic heart-shaped Eiffel Tower charm and bold shades of pink and vibrant floral prints that are typically Emily, along with quintessentially Parisian illustrations of peonies, the collection celebrates Emily’s strong sense of optimism and desire for adventure.
“Starbucks is thrilled to partner with Paramount Consumer Products in bringing the bold and playful Emily in Paris + Starbucks® merchandise collection to the fans of the series and Starbucks in Asia,” said Erin Silvoy, vice president, Product and Marketing, Starbucks Asia Pacific. “We hope the collection will play a role in inspiring people to enjoy and celebrate their lifestyle to the fullest, just like the energetic and stylish Emily in the series.”
Says Darren Star, creator of Emily in Paris, “I am thrilled with this partnership with Starbucks, a brand synonymous with a global lifestyle so many of us around the world have embraced. And the timing for this launch is simply perfect as we go into yet another season of adventures with Emily and her friends.”
As the show returns for its third season on December 21st, the Emily in Paris + Starbucks® collection is the perfect holiday gift for fans of the show as they enjoy their everyday life in chic ‘Emily in Paris’ fashion.
The limited-edition collaboration will be available beginning December 6th at all Starbucks® stores across Malyasia, including Brunei. However, only the merchandise purchased at stores in Malaysia will be valid to enter the contest.
