Ikhlas Com Travel & Umrah Sdn Bhd (IKHLAS), Capital A’s Muslim-friendly travel and lifestyle platform offering affordable Umrah packages and direct AirAsia X flights to Jeddah, has entered into a strategic partnership with Dar Al Eiman Investment Co (Dar Al Eiman) to strengthen its positioning in the Umrah travel sector.
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| (From left) IKHLAS Country Manager for Saudi Arabia, Muhammad Fayez Muhammad Yassin Al-Qurashi, IKHLAS Chief Executive Officer, Ikhlas Kamarudin and Capital A Executive Chairman, Datuk Kamarudin Meranun with Dar Al Eiman Investment Co. Chief Executive Officer, Fuad Isam Alfilali and Chief Sales & Marketing Officer, Yaser Isam Alfilali enter into strategic partnership to secure accommodations and logistics for IKHLAS Umrah travellers. |
The five-year partnership between IKHLAS and Dar Al Eiman aims to improve the overall comfort of Umrah travellers and ensure their peace of mind in regards to affordable, comfortable and most importantly confirmed accommodation when performing their religious obligations in Makkah and Madinah.
IKHLAS Chief Executive Officer, Ikhlas Kamarudin said: “It is a privilege to be working with a strong local operator with decades worth of experience and ownership of hotels in Makkah and Madinah. As a new player, this collaboration will help us ease any accommodation issues that may arise due to the surge in demand for Umrah travel.
“Dar Al Eiman has also expressed their willingness to make future investments in Saudi Arabia in order to support IKHLAS’ Umrah as well as Muslim-friendly tourism offerings in the future. Together with our very own AirAsia X fleet and guaranteed accommodations, we aim to help more Muslims perform Umrah with affordability, comfort and peace of mind.”
Capital A Executive Chairman, Datuk Kamarudin Meranun said: “It has always been a dream of mine to facilitate and be part of providing a spiritually fulfilling journey for Umrah travellers. Witnessing the amount of pilgrims performing their obligations here in Makkah and Madinah, I pray that we are able to position ourselves as a preferred operator for Umrah.
“Sooner or later, I am hopeful that we are able to expand our services not just in Malaysia but throughout the Asean region, in line with our extensive AirAsia network with convenient, efficient, affordable and comfortable Umrah packages for all Muslims.”
Launched amidst the pandemic in October 2020, IKHLAS is a shariah-compliant travel and lifestyle platform specially tailored as a conduit for Muslims to perform their religious obligations with ease. Besides IKHLAS Umrah and other halal travel offerings in collaboration with its sister airlines, AirAsia X, IKHLAS also provides Shariah-compliant obligatory faith-based practices such as Zakat, Sadaqah, Aqiqah, Fidyah and Qurban.
