The superapp by AFA Community is designed to promote active and healthier lifestyles by making it easy and rewarding to stay active with a community
AFA Community is championing the digitalisation of sporting activities in the Malaysian community with the introduction of its new AFA Superapp — a sports community platform that lets users create and find activities, manage RSVPs in groups, book venues and pay seamlessly, earn loyalty points and redeem rewards, and enjoy deals from partners — all at their fingertips.
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| Alex
Yoong, Malaysian professional racing driver, Farah Ann, Malaysian
gymnast, Samuel Siew, CEO and Co-Founder of AFA Super app and YB
Hannah. Yeoh, Minister of Youth and Sports after the talk show |
This effort to digitalise sports supports the core strategies that the Youth & Sports Ministry of Malaysia (KBS) and the National Sports Institute of Malaysia (ISN) have mapped out in order to make Malaysia an active nation by 2023. Co-developed by SegWitz, the AFA superapp has already garnered more than 150,000 users as of March 2023, booked over 500,000 hours played across 90 sports venues in 11 states - Kuala Lumpur, Selangor, Johor, Malacca, Penang, Terengganu, Kelantan, Perak, Kedah, Sabah and Sarawak and will continue to progressively establish a wider presence across the nation in the coming months.
YB Hannah Yeoh, Minister of Youth and Sports, on the unveiling of the AFA Superapp said, “Sports has the ability to bring Malaysians together, transcending differences and uniting us in a common pursuit. Whether played for fun or in a competitive setting, sports has the power to engage and foster a sense of community. Hence, the launch of the new AFA Superapp has the potential to bring Malaysia’s sports industry to greater heights through digitalisation, while also providing easy accessibility to participate and promote a more healthy and active lifestyle amongst Malaysians”.
Ahmad Faedzal, CEO of ISN shares his support for the superapp’s potential, “AFA Community is Phase One of six emerging sports technology startups with which ISN have shareholding and active participation. We are proud to support and stand along with this visionary team and believe that this platform will be a real game-changer for the sports community in Malaysia at all levels.”
Designed to solve challenges that are commonly faced by sports aficionados who often struggle with traditional booking methods, the superapp will be rolling out much-awaited features in the coming months. One of which is an RSVP management feature which makes organising events a stress-free experience. It also includes a secure e-wallet, AFA Pay, for hassle-free booking transactions and tracking — making cost splitting easier than ever among activity groups - whether for badminton, futsal, or any of the 50 activities that will be listed within the app. Users can also collect points from using AFA Pay, and later on when joining or creating activities. These points can be used to redeem rewards and enjoy booking discounts from AFA Community’s partners.
Samuel Siew, CEO of AFA Community said, “Everyone enjoys playing sports with their families, friends, and colleagues. However, coordinating RSVPs involving large groups can always be a hassle, not to mention the tedious payment-splitting routine at the end of each session. With AFA Superapp, we want to transform the way Malaysians play sports — our goal is to provide a seamless and enjoyable way for individuals to discover and organize group sports activities, classes, and events nearby. Users can also connect with others who share similar interests to play the sports they love together”.
On a mission to become the leading, all-in-one platform for activities and engagement for Malaysian communities, AFA Superapp is looking to significantly expand its user base, venue, reward, and service partnerships by the end of 2023.
