MAGGI® Impacted Over 3,500 Participants Through its Women Empowerment Programme
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| (Left to Right) Geetha Balakrishna, Juan Aranols, YB Dato’ Sri Nancy Shukri, Chuah Jia Wen, Nicole Tan, Ayeshah Mirzha |
MAGGI® is strengthening its commitment to empowering women and small business owners through its Program Mentor Wanita Cukup Berani MAGGI® (‘PMWCBM’). On the occasion of the International Women's Day 2023, MAGGI® has announced its third edition of PMWCBM in collaboration with tech companies – Google, Meta, and TikTok. This collaboration offers a comprehensive upskilling workshop and masterclass focused on content creation for social media, personal growth and how to grow a food business. Since the programme’s inception in 2020, it has impacted over 3,500 women nationwide.
At the launch event, YB Dato’ Sri Nancy Shukri, Minister of Women, Family, and Community Development (KPWKM), said, "This year's International Women's Day theme, #EmbraceEquity, aligns with our ministry's goal of promoting women's active participation in the workforce. Upskilling women and marginalised communities with digital skills will provide new income opportunities, narrowing the gender equality gap. Gender equality requires the involvement, cooperation and support of various stakeholders. We're pleased to be part of this encouraging collaboration between the private and public sector. MAGGI® will work with the Ministry on grassroot community outreach with a key focus on the B40 community, offering upskilling workshops and engagement sessions to help them tap into the digital economy.”
For many years, Nestlé commemorates the International Women’s Day as an important milestone to celebrate women’s achievements around the world. Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad said “We recognise the progress made in the journey so far, while we renew our commitment to continue making positive changes towards building diversity, equity and inclusivity in Malaysia, for women and for all. With the advent of digitalisation, Nestlé and MAGGI® are embracing gender equity by upskilling and empowering women in the digital age, whilst building their confidence and helping them elevate their food businesses.”
With the rise of social media and the growth of the digital landscape, social media influencers and content creators play a critical role in a brand's outreach. There is a vast opportunity for women in Malaysia to generate sustainable income from food content and level up their food businesses with digital skills and capabilities. MAGGI® is taking a step further to elevate the Program Mentor Wanita Cukup Berani MAGGI® to the next level by collaborating with renowned digital leaders such as Google, Meta, and TikTok.
This year's Bengkel Online Wanita Cukup Berani MAGGI® introduces a brand-new online module for participants who want to start their journey as food-based content creators, either as individuals or business owners. Participants are also presented with the opportunity to attend a Masterclass: Food Influencer and Content Creator with MAGGI®. Experts from Google, Meta and TikTok share guidance, advice and best practices on content creation, while successful influencers share their stories to inspire participants. After a rigorous selection process, 21 winners will be selected to receive a contract with MAGGI® and be part of an exclusive mentorship program to become food content creators.
Geetha Balakrishna, Business Executive Officer of MAGGI® of Nestlé (Malaysia) Berhad said “As we progress along to support women in their upskilling journey, it is important to remind all that we must always strive for progress and make a difference, no matter how small. So we should constantly ask ourselves, ‘Apa perubahan anda hari ini?’ (‘What changes did you make today?’). We are confident that through the Program Mentor Wanita Cukup Berani MAGGI®, we can continue to encourage women to make a positive change as aligned with MAGGI® CukupRasa’s ‘Tak Kenal, Tak Cinta’ ('Never Try, Never Know') spirit.”
