Teh Tarik, the unofficial national frothy tea drink has been a favourite amongst locals for generations. But due to an increasingly hectic and active lifestyle, Malaysians has less time to sit and sip their teh tarik. With this in mind, F&N Beverages Marketing Sdn Bhd, one of the largest beverage manufacturers and distributors launched F&N Teh Tarik in an on-the-go convenient format in April 2020 to address this need. The new brand campaign reinforces the brand positioning “Biar Ori, Baru Sempoi” and features an exciting brand film and a theme song entitled “Biar Ori, Baru Sempoi, exclusively sung by popular homegrown singer and rapper, MK K-Clique.
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| (from left) Izanie Nadzim (Head of Insights) , Tiffany Tan( Head of Marketing, F&N Dairies), MK K-Clique, Thompson Chuah (Marketing Manager, F&N Dairies), Ng Eng Cheang (Managing Director, Commercial Operations Malaysia), Chan Poi Ling (Director, Modern Trade & E-commerce) attended the launch of ‘Biar Ori, Baru Sempoi’ campaign. |
This new F&N Teh Tarik campaign aims to resonate with open-minded Malaysian in a lively and stimulating manner – at the same time enabling those who want to enjoy their favourite Teh Tarik whenever and wherever they are.
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| MK K-Clique performed the theme song for the launch of ‘Biar Ori, Baru Sempoi’ campaign. |
Brewed using F&Ns signature dairy creamer and real tea, F&N Teh Tarik ORI provides a chilled Teh Tarik with a familiar sensation. Designed to be consumed on the go, F&N the Tarik is the perfect companion after a day at work or when you catch up with friends. The product is now available in 2 variants - ORI and Less Sweet and in both slim can and bottle format, making it the perfect drink with a satisfying taste that can be enjoyed anytime and anywhere!
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| (from left) Ng Eng Cheang, Managing Director, Commercial Operations Malaysia and Tiffany Tan, Head of Marketing, F&N Dairies at the launch of ‘Biar Ori, Baru Sempoi’ campaign for F&N Teh Tarik |
“Initially made available during the height of the pandemic back in 2020, F&N Teh Tarik aimed to bridge the gap for those who were missing the authentic ‘mamak experience’. To continue the momentum and connect with younger Malaysians in a more exciting and energetic way, we have launched this new campaign ‘Biar Ori’ which signifies the most original taste and ‘Baru Sempoi’ which means the coolest in its most awesome form to get closer to the hearts of every Malaysian and make sure the F&N Teh Tarik is available and accessible to everyone on-the-go anytime, anywhere,” said Tiffany Tan, Head of Marketing, F&N Dairies for F&N Beverages Marketing Sdn Bhd.
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| Tiffany Tan, Head of Marketing, F&N Dairies for F&N Beverages Marketing Sdn at the launch of F&N Teh Tarik ‘Biar Ori, Baru Sempoi’ Campaign. |
Staying true to the brand’s commitment to offer Malaysians vibrant and flavour-packed drinks wherever they are, the campaign will also place a one-of-a-kind interactive vending machine across major transit areas in Malaysia that offers Malaysians a chance to ‘shake up’ their own can of Teh Tarik for the entire month.
The F&N Teh Tarik ORI and Less Sweet will also be launched onto East Malaysia shores this May, as part of the Brand’s efforts to extend its offerings to all Malaysians.
