NESTLÉ OMEGA PLUS is set to launch the fourth edition of its popular Walk A Million Miles (WAMM) campaign in honour of World Heart Month in September 2023. As a brand committed to promoting heart health, NESTLÉ OMEGA PLUS has been at the forefront of various initiatives aimed at raising awareness about the risks associated with high cholesterol. This year, the brand continues its mission of promoting heart health with the walk themed ‘Langkah Bersama, Jantung Dijaga’, targeting the largest participation to date.
Over the years even through the pandemic period, NESTLÉ OMEGA PLUS has never wavered in its commitment to rally Malaysians to walk for better heart health. The brand will continue to hold the torch and light the way for countless other Malaysians to understand the myths associated with and break free from the hold of high cholesterol. The culmination of the initiative will see NESTLÉ OMEGA PLUS contribute RM100,000 once again to Yayasan Jantung Malaysia (YJM) and Institut Jantung Negara (IJN) Foundation, adding to the RM300,000 contributed over the past three editions of Walk A Million Miles.
“World Heart Month and NESTLÉ OMEGA PLUS Walk A Million Miles are almost synonymous as Malaysians look forward to doing their part for better heart health. But it goes beyond that. NESTLÉ OMEGA PLUS Walk A Million Miles has gone from strength to strength, and this year, we hope to achieve yet another milestone as Malaysians, once again, take to walking, all in the name of breaking from the chains of high cholesterol,” said Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad.
“Knowing that Malaysians always band together for social and community causes, we want this year to be the biggest movement yet, to help us continually highlight the need to be conscious of our health, particularly our heart health. We would like to urge Malaysians to remind their friends, families, and colleagues about living healthy, as well as the fact that high cholesterol, a key risk factor for heart disease, can affect anyone” Juan elaborated.
According to the Malaysian Ministry of Health, high cholesterol is a major risk factor for heart disease, that affects more than 8 million adults in Malaysia. Alarmingly, many Malaysians still do not recognise that high cholesterol and its associated dangers do not discriminate. Regardless of age, gender, or weight, it can affect anyone. In Malaysia, 4 out of 10 adults have high cholesterol, with almost half of them being under the age of 40. 1 in 4 people with high cholesterol are not even aware of their condition. Malaysia now experiences an increasing number of heart disease linked deaths, with about 60 deaths per day.
Kenny Wong, Business Executive Officer, Dairy & Adult Nutrition Business Unit, Nestlé (Malaysia) Berhad expressed his hope that Malaysians will unite in September to support the Walk A Million Miles cause, helping raise public awareness of heart health. “Over 50,000 Malaysians have participated in the last three editions of Walk A Million Miles in support against heart disease and high cholesterol. We are committed to helping build healthy communities and a healthier Malaysia. NESTLÉ OMEGA PLUS has pledged RM100,000 to Yayasan Jantung Malaysia and Institut Jantung Negara Foundation, where these funds will be channelled to help heart patients in need” he said.
Malaysians can participate in WAMM from wherever they are, by signing up for the challenge on the BookDoc app, which can be downloaded for free from the App Store or Google Play Store. Participants can join for free or opt for the paid option of only RM30 which entitles them to a finisher jersey and NESTLÉ products and vouchers when they reach the 150k step mark. With the paid entry, participants also stand a chance to win exciting prizes when they pass the 300k step mark or clock the highest number of steps per week.
This year, WAMM has a collaborative facet to it, where participants can create groups on the BookDoc App which will allow them to track each other’s progress. Participants will also be able to join various public park activations happening across Malaysia during the weekends leading up to 1st September, where they can gather for a short walk and redeem goodies. Specific dates and locations can be viewed at https://www.dearnestle.com.my/nop-walk-a-million-miles-2023 .
