Daia, a leading laundry and homecare brand, hosted its first-ever fun run, "Go Aktif dengan Daia." The event was designed to bring families together for a day of laughter, fun, and bonding. Daia's brand ambassador, Lisa Surihani, joined the event and emphasised the importance of an active lifestyle and family bonding. She also showed how hijab users and families can always stay fresh and enjoy themselves even during active pursuits, thanks to Daia Hijab All Day Freshness, an innovative sweat odour control solution.
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| (center) Effendi, Country Director of Gentle Supreme Sdn Bhd, and (center from right) Lisa Surihani, Daia Brand Ambassador, with participants at Malaysia's first detergent brand-organised fun run, "Go Aktif dengan Daia." |
With more than 3300 participants, the 'Go Aktif dengan Daia' event treated attendees to a day filled with exciting activities that encouraged them to engage in physical activities together. At the heart of the event was Daia Hijab All Day Freshness, an innovative solution designed to cater to hijab users and their families. With this innovative product, Daia offers a convenient and practical choice, providing a single solution for washing both hijabs and the entire family's laundry. Its revolutionary sweat odour control effectively eliminates odours during washing and neutralises them during wear, providing all day freshness. It addresses the unique needs of hijab users and their families, allowing them to embrace an active lifestyle without compromising on comfort.
We are thrilled with the overwhelming response to the 'Go Aktif dengan Daia' event," said Mr Effendi, Country Director of Gentle Supreme Sdn Bhd. "It is heartening to witness so many families coming together to celebrate active lifestyle while cherishing moments of joy and connection. At Daia, we understand the importance of smelling and staying fresh, especially for hijab users during active pursuits. With this innovative product, we are committed to providing a convenient and effective solution for sweat odour control, promoting an active lifestyle while ensuring the comfort and confidence of hijab users and their families,” he added.
The ‘Go Aktif dengan Daia’ event was a great success, receiving positive feedback from attendees and participants. Brand Ambassador, Lisa Surihani shared her enthusiasm for the event, expressing how she cherishes the values of an active lifestyle and togetherness that Daia represents. The event marks yet another milestone in Daia's commitment to providing top- quality laundry and homecare solutions while creating meaningful experiences that inspire families and individuals to stay active.
Daia Hijab All Day Freshness is a cutting-edge laundry detergent formulated with Smart Ion Technology and Sweat Odour Control to eliminate 99.9% of bacteria, remove stubborn stains, and eliminate all odours during wash and neutralises odour during wear. This ensures that your hijab and clothes stay clean and fresh all day long, even when you are active.
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| (sixth from the left) Effendi, Country Director of Gentle Supreme Sdn Bhd, and (seventh from left) Lisa Surihani, Daia Brand Ambassador, with participants at Malaysia's first detergent brand-organised fun run, "Go Aktif dengan Daia." |
The product is available in Powder and Liquid formats, both of which are gentle on the hands and suitable for indoor drying. This makes it a convenient and versatile choice for hijab users who want to stay fresh and comfortable all day long.
