Quaker partners with local celebrity to inspire Malaysians to nourish the foundations of lives fulfilled with positive nutrition
Quaker, the world’s no.1 oats brand[1] is proud to announce its collaboration with Malaysian celebrity, Zahirah Macwilson as its official brand ambassador for Malaysia. This partnership marks a significant milestone for Quaker as it sets out to inspire Malaysians to embark on a transformative journey of building the foundations for their lives and nurturing their physical well-being through the power of oats.
With over 140 years of heritage, Quaker takes pride in its wide array of offerings which is encompassed of 4 key ranges – Quaker Base Oats, Quaker 3in1 Oat Cereal Drink, Quaker Multi-Grain & Quaker Oat Cookies. This makes exploring the world of oats enjoyable and accessible for all, regardless of age and occasion be it breakfast, whole meal, or on-the-go snack. With 7x more fiber than white rice[12], Quaker Oats is not only a heart-healthy alternative but also an excellent addition to any diet, keeping consumers full longer & powering up their day.
Debra Deyvitah, Marketing Manager of PepsiCo Malaysia said, "Quaker Oats are super grains that work hard to nourish and build strong bodies through multidimensional benefits such as nutrient density, lasting energy, heart health, and digestion. We understand that while sometimes the circumstances of everyday life can get in the way of building the strong body and mind that we need to thrive, we believe that it should never be a barrier to good nutrition. That is why we are excited to introduce Zahirah Macwilson as our Brand Ambassador for Malaysia. Her passion for well-being despite her busy schedule embodies the essence of Quaker. Through this partnership, we hope to continue to empower Malaysians to live better lives by embracing the simple goodness of Quaker.”
As an avid fan and long-time consumer of Quaker products, Zahirah incorporates Quaker into her daily meal plans. "I love oats and Quaker has been a part of my life ever since I could remember. Its wide variety of products have been a game-changer for me. Whether I need a quick breakfast fix, something to pair with my meals, a nutrition boost, a sweet treat, or something to give me a sustained burst of energy to keep me going, I can always turn to Quaker. Moreover, the versatility of the products allow me to experiment with different recipes which has been an exciting journey for me. I look forward to sharing this joy and discovering the benefits of oats together with my fellow Malaysians as Quaker’s Brand Ambassador,” said Zahirah Macwilson, Quaker Ambassador 2023.
With a commitment to creating products that boast good taste while preserving its nutritional benefits, Quaker has been known for keeping consumers feeling full for a longer period of time[3], hence helping them curb unnecessary snacking and maintain a balanced diet. Moreover, the consumption of Quaker Oats have been widely recognised for their ability to gradually lower cholesterol[4] levels, making it a heart-healthy choice for individuals of all ages.
Quaker invites Malaysians to join Zahirah Macwilson to incorporate the goodness of oats in their daily meals and explore different ways to enjoy it such as through the Nasi Goreng Quaker, Onde-Onde Quaker Oats Cookies, Nutty Fruity Oatmeal, and more with the recipes found on its website or follow Zahirah on Instagram for updates on her well-being journey with Quaker.
[1] Source Euromonitor International Limited; Staple Foods 2024 edition, as per hot cereals definition, retail value sales; rsp, all retail channels, 2023 data.
[2] USDA Food Composition Database per 100g reference amount between Quick Oats 08402 and White Rice 20444.
[3] Rebello CJ. et al. (2013). J Am Coll Nutr 32(4):272-279;Rebello CJ. et al. (2014). Nutri J 13(49) online doi: 10.1186/1475-2891-13-49; Rebello CJ, et al. (2016). J Am Coll Nutr 35(1): 41-49.
[4] Amount recommended for cholesterol lowering effect is 3g/day. Beta-Glucan from oats can help reduce cholesterol levels.
