Secret Recipe collaborates with brand ambassador Mira Filzah to introduce five mouth-watering burger selections and a well-spiced collection of scarves
Get ready for a fashionable gastronomical affair like no other as Malaysia’s leading homegrown lifestyle café chain, Secret Recipe collaborates with Malaysia’s ultimate ‘girl next door’ or now more fondly known as Secret Recipe’s very own brand ambassador, Mira Filzah to unveil their hottest selection this quarter.
Introducing BurgerMira, Secret Recipe’s newest seasonal menu item birthed from this iconic collaboration that also inspired Mira’s latest exquisite scarf collection – Mira Filzah x Secret Recipe – The Entrée Collection.
BurgerMira – Signed, Sealed and Approved by Mira
To constantly keep things fresh and interesting in Secret Recipe, fans can now try out one of Mira’s favourites, the BurgerMira. With five choices to choose from in either chicken or beef, these burgers have been carefully curated to be scrumptiously delectable.
With a twist of local flavours added into the mix, these palate-pleasing burgers are just the sort of comfort food that will not only fill your tummies with warmth but offer a hint of nostalgia as well.
First up is the Special Kerabu Burger that comes served in either chicken or beef. This beauty is layered with Japanese cucumber, red onions and coriander leaves atop a bed of either crunchy golden fried chicken or succulent juicy double beef patties and cheddar cheese in between. Complete with a generous spread of kantan chilli sauce, it offers the perfect balance of sweetness and aromatic taste in every bite.
Meanwhile, the Sambal Meletop Burger on the other hand comes with crunchy golden fried chicken layered with Japanese cucumber, red onions and Secret Recipe’s signature Sambal Meletop sauce that is sure to bring an irresistible explosion of flavours and fiery heat.
The last item on the menu is the Zesty Herb Burger which comes in either a choice of crunchy golden fried chicken or a stack of succulent beef patties layered between double cheddar cheese. It is topped with romaine lettuce, red cabbage, red onion and a special house-made herb sauce that is refreshingly zesty and tangy.
Served with a side of crispy golden fries, these burgers can be washed down with two refreshingly thirst-quenching drinks – Lychee Pepsi or Wild Mint Pepsi. Don’t forget to pair it with two of Secret Recipe’s bestselling sides – the Spicy Tomato Drumette or the Classic Drumette which both come in a set of three pieces.
“We are excited to unveil our new seasonal menu item that offers timeless delectable flavours that not only showcase Malaysia’s culinary traditions but are also flavours well-loved by Malaysians. Collaborating on this with Malaysia’s well-adored icon Mira Filzah is a harmonious partnership that holds a special place in our hearts as thanks to her, we are able to weave together a story of flavour and flair, with our burgers and her exquisite scarf collection.
“At Secret Recipe, we have continuously strived to push boundaries and offer our customers something different like this, a fusion of food and fashion that indulges not just the palates of our loyal customers but also an inspiration for all the fashionistas out there,” said Evelyn Lee, Head of Marketing of Secret Recipe.
Mira Filzah x Secret Recipe - The Entrée Collection
For the first time ever, Mira, who is also a model and entrepreneur, drew inspiration from the collaboration with Secret Recipe to give fans a collection inspired by the ingredients and spices commonly used in food. Similar to how these ingredients give dishes a burst of flavour, these scarves have been specially designed to do the same.
With six different colours to choose from, fans will be able to pick their favourite – Garlic, Ginger Flower, Candlenut, Chili, Butterfly Pea and Black Pepper. The scarves are made with top quality Satin Florencia and measure 115cm X 115cm.
This limited-edition collection will be available for purchase only at www.mirafilzah.com for RM99 per scarf. Fans will receive their scarves beautifully packaged in a box stamped with Mira Filzah and Secret Recipe’s logos.
From August 4 until September 17, customers will stand to receive RM10 off any purchase at Mira Filzah’s website with the code MIRABELANJALAGI.
Secret Recipe customers will also receive a 10% discount with a minimum spend of RM45 from August 4 until September 3 with the code SRXMIRA when ordering via SR GO! Pick Up in the Secret Recipe MY app or website.
