Traditionally, children are not involved in the decision-making process for holiday packages, which are instead approved and promoted by adults. This results in holiday plans that don't reflect what a kid truly wants for their getaway, making their experiences secondary to their parents. This time around, Resorts World Genting decided to hire kids for their very important and influential opinions. After all, only kids know kids best.
Resorts World Genting (RWG) unveils their new Chief Experience Officers (CEO) featuring an all-star ensemble cast of kid creators such as 4 year-olds, Eva of @MissPopSasa and StrongBoy of @BapaBros and siblings Ellen, 8 and Ehsan, 5 of @norreen143. The role of these Chief Experience Officers is to promote and highlight Resorts World Genting as Malaysia’s premier integrated resort as well as a kid-friendly destination, verified by kids, for kids.
From touring the many rides and thrills at Genting SkyWorlds and exploring the nature treks of Resorts World Awana to rubbing shoulders with the Genting’s Highland Heroes, the new CEOs bring a refreshing approach to showcasing the many attractions within Resorts World Genting through the lens of a child.
As part of the launch, one of the CEOs, Eva, has launched her own LinkedIn profile to give an insight into her role as a Chief Experience Officer in a cheeky bid to convince more parents to eat, play, shop and dine at Resorts World Genting.
“We're very excited to introduce our stellar line-up of new Chief Experience Officers, where each of them will verify and approve our incredible range of kid-friendly attractions spanning across our Stay, Play, Shop, and Eat pillars from our various world class hotels, to the award-winning Genting SkyWorlds Theme Park, retail and dining outlets.”
“They will experience and rate some of our attractions to ensure they’re suitable for kids of all ages and sizes such as our latest kid-friendly activities in Resorts World Awana, where they will embark on family fun activities such as Stingless Bee Honey Harvesting, Safe Archery, Arts & Craft Workshop, Baking and Nature Trails,” said Spencer Lee, Senior Vice President of Sales and Marketing at Genting Malaysia Berhad.
“These kid CEOs were handpicked specifically for their expertise in having fun and whimsical imagination to verify that there is truly something for every kind of child," he adds.
Additionally, a series of activities are lined up – including a social photo contest to enlist more budding CEOs to join the current C-suites. To enter, simply:
- Follow Resorts World Genting on Instagram (@resortsworldgenting) or TikTok (rwgenting).
- Upload an image of your kid(s) at our pop-up CEO offices around RWG and selected locations. Alternatively, parents can upload a creative photo of their kids dressed in office attire.
- Tag two friends and hashtag #RWGCEO #RWGCEOSearch.
Three lucky winners will enjoy a holiday package at Resorts World Awana.
As for the kids visiting Resorts World Genting, they are encouraged to collect and participate in the CEO passport challenge, where they can collect as many stamps at different locations with instant gifts redemption, including the grand prize of a birthday celebration at Genting SkyWorlds Theme Park. Families can also check out our exclusive promotions at rwgenting.com.
