Secondlifeasia Champions Sustainable Smart Device Repair Culture Across Malaysia

In today’s fast-paced world, Apple devices have become indispensable digital assistants accompanying us throughout our daily routines. However, as time passes, maintenance and repairs become inevitable. Users are faced with a multitude of repair options, some leaning towards lower cost solutions. These budget repairs often involve the use of counterfeit parts, potentially jeopardizing the safety of the device owners in the long run.

Recognizing this issue, Secondlifeasia certified Independent Repair Providers (IRPs) by Apple, have taken a firm stand to use genuine parts for all device repairs and maintenance. Founded by Jerome Teh and Alan Lee, Secondlifeasia identified a gap in the market where technicians lacked the necessary knowledge, tools, and authentic parts to service these high-tech devices. To bridge this gap, Teh, and Lee, along with their team, underwent rigorous 500 hours of theoretical and practical training provided by Apple.

Today, Secondlifeasia offers comprehensive solutions for out-of-warranty repairs on various Apple devices, from Apple Watch to iMacs. The company prides itself on reuniting owners with their devices within a day for non-critical repairs such as battery replacements. For lengthier iPhone repairs, Secondlifeasia offers a “courtesy phone” at no extra cost, ensuring users stay connected.

To provide users with peace of mind, Secondlifeasia offers a maximum 12-month warranty period for parts. The company passionately believes that quality work combined with genuine parts not only ensures user safety but also extends a device’s lifespan, contributing significantly to reducing e-waste.

Jerome Teh, Chief Executive Officer, and Co-founder of Secondlifeasia, expressed his concern about the growing e-waste problem, stating, “As of 2022, the world generated over 59.4 million metric tons of e-waste. Excessive consumption and improper management of hazardous materials are the leading causes. We are dedicated to reducing our carbon footprint by repairing devices and preventing e-waste.”

In a bid to combat e-waste, Secondlifeasia’s SS2 flagship outlet also serves as an electronic waste collection point, in partnership with Electronic Recycling Through Heroes (ERTH).

E-waste collected is either recycled or properly disposed of, preventing harmful materials from seeping into landfills.

Looking towards the future, Jerome and Alan have initiated plans for the next phase of their mission. This involves establishing a vocational training centre to provide proper certification for aspiring technicians.

Alan Lee, Chief Technology Officer, and Co-founder of Secondlifeasia, stated, “Our aim is to grow and expand our presence in more states, encouraging repair culture. We are actively seeking vocational talents to join us in our cause, uplifting their economic standing in the long term. We welcome partnerships to make this vision a reality.”

To celebrate and promote a repair culture, Secondlifeasia is offering a limited-time 7% discount for iMac and MacBook exclusively at their SS2 repair centre. Use the code, FESTIVE7 when you book an appointment.