- bpositive launched its wound care line in over 250 Caring Pharmacy stores in late 2023
- Its Buy1Help1 initiative allows customers to contribute to a charitable cause of their choice for every purchase
 |
| The official launch of bpositive entering Malaysia at Caring Pharmacy |
With non-communicable diseases (NCDs) like heart disease, pneumonia, and diabetes on the rise in Malaysia, it is extremely important for Malaysians to have better accessibility to high-quality healthcare options. Most notably, for the NCDs that have a high likelihood of producing wounds, patients must have easy and affordable products available to them. In response to this, bpositive, a leading international healthcare brand, has officially marked its entry into the Malaysian market.
Specialising in medical and healthcare products, bpositive is committed to encouraging individuals to "think, feel, and perform better." As part of its international expansion, the brand made its direct-to-consumer retail debut in Malaysia at Caring Pharmacy in TRX in late 2023, with its wound care products currently already available in over 250 Caring Pharmacy outlets nationwide.
The line is also available in Georgetown, BePharmacy, OK Pharmacy, and Wellings Pharmacy stores across the country, and bpositive eventually plans to launch its full range in the coming months. In addition, the brand recently secured a national tender in Singapore, and its products are sold extensively in Australia as well.
“bpositive was born during the pandemic. I was inspired by seeing people around the world working together to help others and being everyday superheroes. When I thought about it, we all have the superpowers of kindness, compassion, being positive, and helping others. That’s essentially what I set out to do with our products and our profits. So, next time you choose bpositive, know that you're not just making a purchase; you're helping someone else,” says Corey Bryant, Founder of bpositive.
In line with this sentiment, bpositive prides itself on being a company that believes that an impact is only made when everyone supports each other in the community, placing a strong emphasis on social responsibility. In fact, for every product purchased, bpositive operates its Buy1Help1 initiative, allowing customers to contribute to a cause of their choice.
 |
| bpositive Plaster Strips and bpositive Plaster Spots. |
Furthermore, regarding its commitment to delivering high-quality products at affordable prices, bpositive holds the prestigious EN ISO 13485:2016 accreditation. Their wound care product line is designed to be comfortable, easy to use, and even adorable. Their creatively packaged plasters are not just more durable, but also incorporate bright, happy primary colours and a thumb-superhero mascot, echoing the company’s tagline of being "everyday superheroes".
“Our team of experts are working closely with leading pharmacies and hospitals to ensure that Malaysians have access to the best products for better and faster healing. Through the Buy1Help1 initiative, we are also collaborating with charitable organisations that are making a real impact in the lives of Malaysians. Hopefully, we will continue to grow more partnerships with other relevant organisations as well,” added Bryant.
In Malaysia, the brand is actively supporting local charities such as MIASA Malaysia and Teach For Malaysia. Additionally, bpositive supports the global organisation, Onetreeplanted, which contributes to the planting of over 93 million trees worldwide to restore forests and create habitats for biodiversity.
Ultimately, bpositive’s overall goal is to help all their customers become healthier, happier, and more hopeful while always putting people first before profits. bpositive invites all to join it in spreading positivity, one purchase at a time, and become superheroes.
