Galaxy AI Transforms the Iconic S Series to Make Your Everyday Epic

Samsung Malaysia Ushers in New Era of Mobile AI with Samsung Galaxy S24 Series

(L-R) Liew Kian Meng (Vice President and Head of Mobile eXperience Business, Samsung Malaysia Electronics), Denny Kim (President, Samsung Malaysia Electronics), Kevin Kim (Business Director of Mobile eXperience Business, Samsung Malaysia Electronics)

Yes, it’s here. And yes, it’s as epic as you thought it would be. Samsung Electronics Co., Ltd. has finally unleashed a whole new universe of mobile experiences with the launch of the Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24, powered by Galaxy AI^[1]. To celebrate the launch, Malaysian fans were treated to an up-close and personal look at how AI amplifies nearly every experience on the much beloved Galaxy S24 series.

Communicate without barriers using features like Call Assist’s real time Live Translate and Chat Assist’s Chat Translation, Writing Style, Spelling and Grammar. Maximize your creative freedom with Galaxy’s ProVisual Engine and Photo Assist’s in-painting, reflection removal and object removal features. Rediscover the meaning in your work with Note Assist’s, Auto Format, Summarize, Correct Spelling and spelling. And explore the world around you in new and exciting ways with Circle to Search with Google.

Say 안녕히 가세요 (this is where the Call Assist would translate it to goodbye) to all language barriers as you communicate seamlessly across different languages with Call Assist!

(R) Live Translate allows users to communicate in various languages within Samsung’s native phone app — no third-party app is required.

Productivity gets turbocharged with Note Assist in Samsung Notes, featuring AI-generated summaries, template creation that streamlines notes with pre-made formats, and cover creation to make notes easy to spot with a brief preview.

Media were fully immersed in the Galaxy AI presentation. Galaxy AI introduces meaningful intelligence aimed at enhancing every part of life, especially the phone's most fundamental role: communication.

Luke Au, Head of Product Marketing, Mobile eXperience Business, Samsung Malaysia Electronics

One of the renowned tech YouTubers, @KeEn was ecstatic to check out the Galaxy S24 series
colour options. On Galaxy S24 Ultra, colors include Titanium Gray, Titanium Black, Titanium Violet
and Titanium Yellow. It comes with online exclusive colors include Titanium Blue, Titanium Orange and Titanium Green. On Galaxy S24+ and Galaxy S24 colors include Onyx Black, Marble Gray, Cobalt Violet and Amber Yellow. It comes with online exclusive colors include Sandstone Orange, Sapphire Blue and Jade Green.

(L-R) influencers Alex Ho and Shufaye Wong checking out the Galaxy’s AI-powered camera system. Premium Galaxy S series camera features now integrate directly with mobile apps in HDR to level up social sharing.

Renowned influencer Michiyo Ho posing with the newly launched Galaxy S24 Ultra

Pre-Order from now until 6 February 2024

Product	Model	RRP	Colour Availability	Promotion
Galaxy S24 Ultra	Galaxy S24 Ultra (1TB)	RM7,799	Titanium Yellow Titanium Violet Titanium Gray Titanium Black Online Exclusive (Titanium Blue, Titanium Orange, Titanium Green)	RM500 e-voucher[2] + double storage upgrade worth RM500[3] Enhanced trade-in[4] up to RM650[5] PWP, get RM100 discount on selected Galaxy Buds PWP, direct discount RM200 from the selected product category (Galaxy Tab/ Galaxy Watch)[6]. Select 2 items, direct discount total RM700 (RM200+RM500). 2nd PWP item cannot be from the same category with 1st PWP item. e.g. If you selected Galaxy Tab as your 1st item, you can only select Galaxy Watch as your 2nd item. Purchase Galaxy Buds + Galaxy Watch + Galaxy Tab, get total RM800 discount.[7] Up to 45% off[8] on Samsung Care+ and accessories. e-voucher worth up to RM400 that you received when you registered your interest during 3 -17 January 2024[9]
	Galaxy S24 Ultra (512GB)	RM6,799
	Galaxy S24 Ultra (256GB)	RM6,299
Galaxy S24+	Galaxy S24+ (512GB)	RM5,399	Amber Yellow Cobalt Violet Marble Gray Onyx Black Online Exclusive (Sandstone Orange, Sapphire Blue, Jade Green)
	Galaxy S24+ (256GB)	RM4,899
Galaxy S24	Galaxy S24 (512GB)	RM4,599
	Galaxy S24 (256GB)	RM4,099

To pre-order, please visit:

• Galaxy S24 Ultra: https://www.samsung.com/my/smartphones/galaxy-s24-ultra/buy/
• Galaxy S24, S24+: https://www.samsung.com/my/smartphones/galaxy-s24/buy/

[1] Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Samsung Account login may be required to use certain Samsung AI features.
[2] Exclusive with purchases from the Samsung Online Store.
[3] All storage upgrades are capped at RM500.
[4] Applicable to selected devices only. Any device condition is accepted. Only available for selected postcodes.
[5] Any device condition is accepted. Only available for selected postcodes.
[6] With every purchase of Galaxy S24 Series. Limited to selected Galaxy Tab and Galaxy Watch only.
[7] RM200 discount on first PWP item, and additional RM500 on second PWP item. PWP promotion not applicable to products in the same category. RM100 discount for PWP of selected Galaxy Buds.
[8] 30% off PWP for Samsung Care+. Up to 45% off PWP for selected Samsung accessories. Promotion is valid while stocks last. Terms and conditions apply.
[9] The additional value is derived from the e-voucher worth up to RM400 that customer received when they registered their interest between 3 January and 17 January 2024. The e-voucher amount may vary depending on device purchased.