TNG Digital and PayNet are promoting a cashless society in East Malaysia, encouraging Sabahans to use Touch ‘n Go eWallet for payments to enjoy cashbacks and rewards.
TNG Digital Sdn. Bhd. (“TNG Digital”) and Payments Network Malaysia Sdn. Bhd. (“PayNet”) collaborate to launch the ‘Cashless Seja Bah!’ campaign at Gaya Street Night Market, Kota Kinabalu, Sabah on January 19, 2024. This initiative aims to bring pragmatic digital payments and solutions to merchants and users in Sabah.
TNG Digital Sdn. Bhd. (“TNG Digital”) and Payments Network Malaysia Sdn. Bhd. (“PayNet”) collaborate to launch the ‘Cashless Seja Bah!’ campaign at Gaya Street Night Market, Kota Kinabalu, Sabah on January 19, 2024. This initiative aims to bring pragmatic digital payments and solutions to merchants and users in Sabah.
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| [From left] YBhg. Dato' Rohaizi bin Bahari, Senior Director, Distributive Trade and Business Sector of the Ministry of Domestic Trade & Consumer Affairs (KPDN); Mr. Azrul Fakhzan Mainor, Senior Director, Commercial, PayNet; and Mr. Mohd Herman Sarbini, Chief Operating Officer of TNG Digital Sdn. Bhd., were present at the launch of the 'Cashless Seja Bah' campaign on Friday evening at Gaya Street Night Market, Kota Kinabalu, Sabah. |
During the campaign, Touch ‘n Go eWallet users who scan a DuitNow QR code and make a minimum payment of RM10 at selected stores in Sabah will receive RM5 cashback. What’s even more rewarding is that users will earn points for every RM1 spent using the Touch ‘n Go eWallet. These points can be redeemed for cashback vouchers, physical products, and entries into lucky draws for each transaction made on the platform via GOrewards.
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| A group photo of the PayNet and TNG Digital team, VIP guests from BNM, members of the media, as well as visitors to the Gaya Street Night Market, Kota Kinabalu, Sabah, as they kick off the 'Cashless Seja Bah' campaign, the first-ever cashless campaign in Sabah. |
Mohd Herman Sarbini, Chief Operating Officer of TNG Digital Sdn Bhd said “We observe significant progress in the adoption of cashless transactions in Peninsular Malaysia, particularly in urban communities with a higher concentration of digitally savvy users. To contribute to Malaysia's complete transition into a cashless society, we as the country's most preferred eWallet, are championing and supporting our friends in East Malaysia to embrace cashless transactions.”
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| [From left] Mr. Mohd Herman Sarbini, Chief Operating Officer of TNG Digital Sdn. Bhd., and YBhg. Dato' Rohaizi bin Bahari, Senior Director, Distributive Trade and Business Sector of the Ministry of Domestic Trade & Consumer Affairs (KPDN), went to the ground to visit stalls at the Gaya Street Night Market, Kota Kinabalu, Sabah, during the launch of the 'Cashless Seja Bah' campaign. |
With a constantly growing network of 2 million merchant touchpoints and comprehensive financial products, we aim to leverage our technology to further enhance the security of digital payments and accessible to the public with Touch ‘n Go eWallet. As the leader in this space, TNG Digital through Touch ‘n Go eWallet aims to drive digital and financial inclusion through public education and adoption programmes.
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| The public participated in the fun activities of the 'Cashless Seja Bah' campaign by scanning a DuitNow QR code at Gaya Street Night Market, Kota Kinabalu, Sabah, using Touch 'n Go eWallet and had the chance to enjoy free prizes, cashbacks, and rewards. |
In support of the government's ongoing initiatives to promote cashless payments, the 'Cashless Seja Bah' campaign is a joint effort designed to educate and enhance the community's understanding of cashless transactions as a preferred mode of payment, ultimately fostering increased adoption and widespread acceptance of a cashless lifestyle.
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| YBhg. Dato' Rohaizi bin Bahari, Senior Director, Distributive Trade and Business Sector of the Ministry of Domestic Trade & Consumer Affairs (KPDN), shared the country’s vision of becoming a nation with great adoption of cashless payments and officiated the launch of the first cashless campaign in Sabah, the ‘Cashless Seja Bah’ campaign. |
Gary Yeoh, Chief Commercial Officer of PayNet said: “Peninsular Malaysian tourists contribute significantly to inbound tourism in Sabah, with a spending of RM1.7 billion out of RM2.7 billion (63.7%) in 2022. Public markets, popular for their local food, seafood, handicrafts, and more, are key tourist destinations. Through these campaigns, we aim to empower Sabah's vibrant communities and micro-entrepreneurs by offering the convenience of cashless transactions. This not only enhances the visitor experience but also helps local businesses grow and thrive in the digital economy. We are committed to extend our cashless initiatives to more public markets.”
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| Mr. Azrul Fakhzan Mainor, Senior Director, Commercial, PayNet at the ‘Cashless Seja Bah’ campaign in Sabah. |
Leveraging PayNet’s expertise in retail payments infrastructure, and an extensive network of 1.9 million DuitNow QR touchpoints across Malaysia, TNG Digital’s widely preferred eWallet — Touch ‘n Go eWallet, this campaign facilitates the nation's journey towards a digital economy. It provides an opportunity and platform for East Malaysia communities to embrace cashless transactions, starting with Sabah.
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| Mr. Mohd Herman Sarbini, Chief Operating Officer of TNG Digital Sdn. Bhd. at the 'Cashless Seja Bah' campaign in Sabah. |
The three-month-long cashback campaign is scheduled to run from December 15, 2023, to March 13, 2024. Additionally, mini roadshows will be conducted at the following locations on specific dates:
- Chester Night Market, Tawau – 3 February 2024
- Kim Fung Night Market, Sandakan – 24 February 2024
- Keningau Night Market, Keningau – 9 March 2024
