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The company was recognised as one of the best brands with outstanding sales growth on Shopee
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| (Left) Touch 'n Go Sdn Bhd Director of Product & Commercial, Kunil Naidu Ramanajam, receiving the Super Aspiring Brand Award in the Lifestyle Category at the Shopee Super Awards 2023 |
Touch ‘n Go Sdn Bhd (“Touch ‘n Go”) clinched the Super Aspiring Brand award in the Lifestyle category at the recent Shopee Super Awards 2023 for achieving outstanding sales growth through the Touch ‘n Go Official Store on Shopee.
The Super Aspiring Brand winners outperformed their categories in sales growth in 2023 by creating personalised engagements with Malaysian shoppers on Shopee Live and engaging Shopee Affiliates. They also tailored hyper-localised and user-centric shopping experiences via Shopee’s Big Campaigns, Free Shipping, and Coin Cashback programmes
Praba Sangarajoo, Chief Executive Officer of Touch ‘n Go said, “We are honoured to be recognised by Shopee Super Awards 2023 as one of the super brands in the Lifestyle category that achieved remarkable sales growth on the Shopee platform. We would like to take this opportunity to thank our loyal customers for their support towards our products and services all this while.”
“We are also proud to be one of the homegrown brands among the diverse brands nominated for the award. This win was made possible through the hard work, passion, and dedication of our amazing teams at Touch ‘n Go. It is also a powerful testament to our continued efforts in staying relevant to our customers by catering to the constantly evolving lifestyle needs and trends,” added Praba.
This award recognition is an indication of the significant progress that Touch ‘n Go has made on its transformative journey. Touch ‘n Go has been broadening its product range for payment solutions, providing more design options of the Touch ‘n Go Card and Touch ‘n Go Charms with NFC capability to cater to customers who desire more personalisation, relatability, and aesthetic value. The convenience of Touch ‘n Go RFID for toll payments and fueling has also gained popularity among commuters, with approximately 3 million RFID users to date, and this number is growing. The Touch ‘n Go RFID Tag and Touch ‘n Go Charms are the best-selling items amongst the many Touch ‘n Go products available on the Touch ‘n Go Official Shopee Store. The company is committed to creating more innovative products that provide seamless convenience while catering to the individual lifestyle preferences of its customers.
The Shopee Super Awards 2023 honoured 100 brands, homegrown sellers, and outstanding talents that achieved exceptional growth in Shopee’s marketplace. The award saw a 28-day voting period on the Shopee app in November 2023 which allowed members of the public to vote for 25 award winners, whereas 75 non-voting awards were determined by platform data results across industry categories.
