In a bid to foster innovation and drive digital transformation, Ministry of Digital through the Malaysia Digital Economy Corporation (MDEC) has announced a call for submissions for two incentive programmes, the Brand Metaverse Onboarding Programme and Immersive IP Experiences Programme which aim to accelerate the integration of Malaysian brands and intellectual properties (IPs) into the metaverse, offering substantial financial support of up to RM200,000 per project.
YB Tuan Gobind Singh Deo, the Minister of Digital reveals the incentive programmes during the MDEC Digital Creative Industry Day, an annual gathering that brings together professionals in the digital content and creative technology field. The event features the 2024 Digital Content Industry Updates by MDEC which includes market access programmes, grants and related support of industry through Malaysia Digital Content Festival and the IMMERSE KL, LEVEL UP KL and KRe8tif! industry platform.
Under the Brand Metaverse Onboarding Programme, eligible companies can access incentive of up to RM100,000 to develop immersive and experiential virtual world content tailored for Malaysian brands. The scope of projects spans the creation of diverse digital assets, experiences, and environments within the metaverse. From 3D models to interactive multimedia presentations and games, this initiative aims to enhance user experiences and interactions within the virtual universe.
Additionally, the Immersive IP Experiences Programme offers incentive of up to RM200,000 per project, targeting the expansion of top Malaysian IPs to a wider audience through existing Web2/Web3 centralised metaverses. Successful applicants will be tasked with creating a minimum of 10 minutes of immersive content featuring characters and settings based on partner Malaysian IPs.
These incentive programmes aim to empower digital content creators, stimulate the development of intellectual property-related content within the metaverse, and catalyse digital transformation in the business sector. By offering financial support and promoting the adoption of cutting-edge technologies, MDEC is dedicated to advancing Malaysia's digital ecosystem.
For further details about the Brand Metaverse Onboarding Programme, please visit https://mdec.my/ip360-metaverse/brand-metaverse-onboarding, and for the Immersive IP Experiences Programme, please visit https://mdec.my/ip360-metaverse/immerse-ip-experiences. The closing date for submissions is March 27, 2024.
