foodpanda Malaysia doubles down on grocery business with house brand bright

Delivery platform launches expanded range of products to capture growing customer demand for high-quality and affordable groceries

Malaysians can now shop from a new, expanded range of groceries under foodpanda’s private house label, bright.

Available exclusively on online grocery store pandamart, bright offers over 200 items across three sub-brands: brightfarms for fresh produce, brightyums for pantry staples, ready-to-eat meals, snacks and beverages, as well as brightspots for household essentials. Items under the bright range will be available in all pandamart stores across Malaysia which also boasts to having the widest variety of products at launch.

The new bright product range follows a successful introduction of foodpanda’s house brand offerings on pandamart, which debuted as brightfields in 2021. Product offerings started with a handful of pantry necessities, including mixed nuts, tissues and mineral water, and have since been expanded to cover a wider range of products, from fresh fruits like lemons and apples to cleaning products like wet wipes.

“The unveiling of bright spotlights our commitment to provide customers with products that they need and love. In fact, every item under the bright label is the result of in-depth research and rigorous testing to ensure our products are high-quality and affordable,” said Kevin Zagolin, Director of Q-Commerce at foodpanda Malaysia. “We are thankful for our customers’ support so far, and we are confident that they will be more satisfied with the expanded range, as seen by the growing number of repeat customers of our house brand products.”

bright products are procured directly with suppliers, resulting in cost efficiencies that enable items to be priced competitively, where customers can save up to 25% compared to non-house branded products. foodpanda also has full supervision of the manufacturing process and implements strict quality control to ensure consistency in standards.

The launch of bright is part of foodpanda’s efforts to become the go-to platform for online grocery shopping, especially at a time when customers are increasingly price sensitive. With bright, customers can enjoy high quality products at affordable prices at any time of the day - conveniently delivered within the hour.