- New Nongshim Shin Ramyun Spicy Chicken Soup and Stir Fry with Cheese flavours crafted to tantalize the local palate
- Wany Hasrita and Khai Bahar debuts their new single ‘Makan Cintaku’
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| Group photo of Nongshim Korea and GBA Corporation Sdn. Bhd. management team, together with Nongshim Friends. |
Nongshim, the leading brand behind Korea's No. 1 instant noodles, Shin Ramyun, launched two new flavours today: Nongshim Shin Ramyun Spicy Chicken Soup and Nongshim Shin Ramyun Stir Fry with Cheese. The launch event was held at Sunway Pyramid, featuring a vibrant celebration of Korean cuisine and culture. Both the new Nongshim flavours are crafted specially to tantalize the Malaysian palate.
The Nongshim Shin Ramyun Spicy Chicken Soup flavour comes with enhanced flavours and spices that goes well with chicken, waking up your spicy instinct with a fiery kick. Meanwhile, get ready to savour the cheesy and spicy indulgence of the new Nongshim Shin Ramyun Stir Fry Cheese. Both flavours are ideal for anyone looking to redefine their spicy and cheesy cravings. Malaysians, get ready for an explosive taste!
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| (From left) Ms. Ho Yew Wai - Product Manager of GBA Corporation Sdn. Bhd., Ms. Foo Siew Kheng - Business Development Manager of GBA Corporation Sdn. Bhd., Khai Bahar - Nongshim Brand Ambassador, Wany Hasrita - Nongshim Brand Ambassador, Ms. Melissa Tan - Deputy General Manager of GBA Corporation Sdn. Bhd., Mr. Benny Tan - Managing Director of GBA Corporation Sdn. Bhd., Mr. Mohan Alagappar - General Manager of GBA Corporation Sdn. Bhd., Ms. Yuni Jo - International Strategy Team Manager of Nongshim Korea, Mr. MinSuk Kwon - International Sales Team Manager of Nongshim Korea, and Mr. HoSeop Lee - International Sales Team Manager of Nongshim Korea. |
At the launch event, Nongshim also proudly introduced its latest brand ambassadors, Wany Hasrita and Khai Bahar, two of Malaysia's top Malay artistes and renowned vocalists. Both ambassadors put on a stunning show at the launch event debuting their new single ‘Makan Cintaku’, a beautiful rendition that captures countless moments of love, joy, and happiness—often made even more special by the comforting presence of a bowl of ramyun noodles that resonates deeply with all Malaysians. The new single was written, composed and arranged by renowned electric violinist, pianist, songwriter and producer Dennis Lau while Brendon Tan contributed the lyrics. Both Wany and Khai also performed their latest hits such as ‘Pedas’ and ‘Bayang’.
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| Nongshim Brand Ambassadors Wany Hasrita and Khai Bahar, performing their new single ‘Makan Cintaku”. |
Nongshim friends, who are also top Malaysian foodies and influencers attended the launch event and participated in various engaging activities designed to celebrate the new flavours.
Lee Yong Jae, Executive Vice President & Chief of International Business, Nongshim Korea said, “Nongshim’s Shin Ramyun range of products are certified HALAL, ensuring that they meet the dietary preferences of all consumers in Malaysia. Muslim customers can look out for the HALAL logo on the Shin Ramyun packaging when they make their purchase. We are committed to delivering happiness through our consumer-centric approach, continually innovating and adapting our offerings to meet the diverse tastes of Malaysian consumers.”
Following the launch today, Nongshim will embark on a nationwide roadshow from August to November 2024, bringing the excitement of the new flavours to fans across Malaysia. The roadshow schedule includes stops at various locations where consumers can look forward to interactive experiences such as tasting sessions, gifts with purchase and exciting games.
Nongshim nationwide roadshow details:
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Date |
Region |
Venue |
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2 – 8 September 2024 |
Southern |
Village Grocer Shopfront (VGS) LG Floor, Mid Valley Johor Bahru |
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24 – 29 September 2024 |
Central |
LG Floor (East Wing), IOI City Mall Putrajaya |
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1 – 6 October 2024 |
Central |
LG Floor (In front of Childhood), KL East Mall |
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28 October – 3 November 2024 |
Northern |
South Zone LG Floor (In front of AEON), Queensbay Mall, Penang |
In conjunction with the launch of Nongshim Shin Ramyun new flavours, K Fry has introduced a Limited Time Only menu – the Shin Volcanic Corn Cheese Bokkeummyeon, which will be available from 15 August to 31 October 2024 at all K Fry outlets in Peninsular Malaysia. K Fry (urban Korean slang for Korean fried chicken) is a home-grown Korean brand that specialises in authentic Korean Fried Chicken and hearty Korean food with an urban twist.
Nongshim has been present in Malaysia since the early 1990s, as part of the Company’s strategy to expand its international market presence. Over the years, Nongshim has established a strong foothold in the Malaysian instant noodle market, particularly with its flagship product, Shin Ramyun, which has become a household name.
The full range of Nongshim Shin Ramyun products are available at all major supermarkets and convenience stores nationwide as well as online platforms in Malaysia.
