Sentuhan Ikhlas campaign aims to uplift low-income families
Amanat Lebuhraya Rakyat (ALR) has partnered with Payments Network Malaysia (PayNet) in launching Sentuhan Ikhlas, a corporate social responsibility (CSR) campaign that transforms every toll payment using MyDebit into an opportunity to support B40 families across Malaysia. Through this initiative, motorists using any of Amanat Lebuhraya Rakyat’s 152 MyDebit enabled toll lanes on KESAS, LDP, SMART, and SPRINT, can now effortlessly contribute to supporting those in need.
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Speaking at the launch event, Sazally Bin Saidi, Group Chief Executive Officer of ALR shared how Sentuhan Ikhlas embodies the power of collective kindness through everyday actions. “Each MyDebit payment at our tolls represents a small act of kindness that, together, makes impact on the lives of many. We hope this inspires more motorists to join us in helping fellow Malaysians in need.”
The campaign aims to release a total of RM500,000 to the MyKasih Foundation, upon reaching 5 million MyDebit transactions within a two-month period. Each MyDebit toll transaction made at these highways contributes to this goal – for every time a motorist taps to pay, PayNet will contribute the funds to MyKasih Foundation. This RM500,000 will enable 1,000 low-income families in Malaysia to purchase food and household essentials through the use of their MyKad.
The funds will be released in phases, as MyDebit transaction milestones are achieved:
- RM100,000 after 1 million transactions;
- RM150,000 at 2.5 million transactions; and
- RM250,000 upon reaching 5 million transactions.
By participating in the Sentuhan Ikhlas campaign, motorists not only support a noble cause but also effortlessly benefit from the convenience and safety of payments using MyDebit on these highways. Choosing MyDebit is easy as every ATM card is a MyDebit card, and motorists also enjoy:
- Security: Protected with bank-level encryption with built-in fraud detection systems
- Convenience: Quick and easy toll payments without the need for reloading
Azrul Fakhzan Bin Mainor, Senior Director, Commercial Division, PayNet commented, “PayNet is excited to see MyDebit being integrated into daily motoring while making a positive impact on underserved communities. Furthermore, we hope that MyDebit continues to enhance convenience for motorists, simplifies toll payment while contributing to a meaningful cause. Through Sentuhan Ikhlas, every MyDebit transaction is an opportunity for all parties to drive positive impact.”
Adding to the sentiment, MyKasih Foundation stated, “MyKasih Foundation is appreciative of this collaboration made possible by Amanat Lebuhraya Rakyat and PayNet to support 1,000 deserving families with food and essentials. This proves that collective kindness can build a stronger and more compassionate community for all.”
The Sentuhan Ikhlas campaign is a good reminder that even the smallest actions can make a significant impact. Amanat Lebuhraya Rakyat and PayNet are calling on all motorists to be part of this meaningful initiative.
