EMPLIFIVE, a new marketing SaaS platform developed by EMERGE Group, a leading marketing technology organisation in Southeast Asia, proudly announces its strategic partnership with the Malaysia Digital Economy Corporation (MDEC), a government agency under the Ministry of Digital today through the signing of a Memorandum of Understanding (MoU), which names EMPLIFIVE under EMERGE Group as the MarTech Tool Partner. The signing ceremony took place during IMMERSE KL 2024, a premier event organised by MDEC, showcasing the future of digital content creation through immersive technology like (AR/VR) and Web3.
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| From left: Roy Kek, Co-Founder & CEO of EMERGE Group, Marjorie Poon, Co-Founder & Deputy CEO of EMERGE Group, Datuk TS. Fadzli Abdul Wahit, Head of Digital Transformation Division, Malaysia Digital Economy Corporation (MDEC) |
Set to debut at the end of this year, EMPLIFIVE will take center stage by connecting brands and creators, transforming how businesses engage with digital content. As a key pillar in the partnership’s mission with MDEC, it supports the national initiative, Malaysia Digital, which aims to boost the country’s digital economy by driving adoption of digital solutions, attracting high-value investments, and positioning local companies and talent on the global stage. By uniting businesses, talent, and infrastructure, it will create a sustainable digital ecosystem for long-term growth.
To address these evolving needs, EMPLIFIVE helps Malaysian SMEs and larger enterprises embrace a more digitally focused approach, empowering businesses to make data-driven marketing decisions and maximize outreach. In today’s digital landscape, marketers face challenges managing multiple platforms and social media channels. Finding the right influencers, aligned with brand goals, can be difficult, followed by the time-consuming tasks of outreach, content management, and performance monitoring. EMPLIFIVE streamlines these processes, minimizing fragmentation and ensuring consistency in brand messaging.
Recognizing the evolving needs of businesses, EMPLIFIVE integrates three key features: influencer marketing, social media management, and social listening capabilities. This holistic platform simplifies the entire marketing process, fostering smooth collaboration between brands and creators while ensuring seamless campaign execution. With its social media tools, brands can efficiently schedule and manage content, while social listening empowers them with real-time insights to adapt strategies as needed.
“We see many content creators in Malaysia remaining underserved due to the complexities of engaging with brands. Our goal at EMPLIFIVE is to create a seamless platform that benefits both brands and influencers. By offering creators the necessary tools and resources, we enable them to reach their full potential while helping brands build impactful and efficient collaborations,” said Marjorie Poon, Deputy CEO and Co-Founder of EMERGE Group.
“We are excited to partner with MDEC to amplify our initiative and contribute to the local creator community. This collaboration will empower businesses in Malaysia’s digital transformation journey. By integrating with MDEC’s ecosystem and providing additional support, such as grants for MDEC members, we aim to streamline efforts to drive the Malaysia Digital Revolution. Together, we can enhance the digital capabilities of SMEs and businesses, fostering innovation and growth within Malaysia's digital economy,” she added.
In today’s rapidly evolving digital landscape, businesses need to harness innovative tools to optimize customer engagement, drive targeted campaigns, and enhance overall brand loyalty. Over the years, EMERGE Group has solidified its position as a leader in esports talent management across Singapore and Southeast Asia. EMERGE Group partners with top-tier esports teams such as BREN Esports, Boom Esports, Todak Gaming, LGD Gaming and EHome, focusing on managing new growth opportunities for these teams across the region’s digital and gaming ecosystems.
