Bold Initiative a Call to Action for Industry to Break Away from Crunch Culture It’s undeniable that we Malaysians absolutely love long weekends. A new year rolls around and we whip out the calendars to mark down and plan out every long weekend there is. Wouldn’t it be fantastic if every weekend was a long weekend? Well, that’s now a reality for the team at local digital and branding agency 4 Thirteen. In an effort to achieve better work life balance, the Agency has given its employees every Friday off – that’s 52 Fridays off! Danny Gnaniah “The decision to move to a four-day work week was not easy but we knew it was the right call. While it took a bit of getting used too, we now reap the rewards and can definitively say the four-day work week, works! I’ve seen first hand the positive impact it has had on the team – significantly increasing morale, momentum and overall efficiency,” said Danny Gnaniah, Co-Founder and CEO, 4 Thirteen. “When we made this decision, we knew we wanted to tak
