The new campaign aims to empower Malaysians to Live with Vitality while breaking down complexities of insurance through the introduction of a fun and interactive platform Immersed in a world where energy abounds, where vibrant scenes effortlessly transition from one to another, we find Nicol. From engaging in an epic clash of squash titans, to twirling in a kitchen where fruits and vegetables dance in mid-air, to exuding confidence and captivating audiences, and finally to recharging the body and mind with martial arts, Nicol Lives with Vitality. AIA Malaysia, one of the country’s leading insurance and takaful providers, unveiled its latest one-of-a-kind campaign, "Subscribe to a Better Life", with a brand film that features Malaysia’s own squash legend and philanthropic visionary, Datuk Nicol David. It shows Nicol embracing multiple roles in a purposeful and dynamic way that is reflective of a life lived with vitality. The campaign is a creative expression of AIA’s intention
