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Surviving COVID-19: ALIFE Proposes Recovery Measures

As Live Events, Concerts and Festivals incurred an estimated loss of RM300 million over the first half of 2020.  Rizal Kamal, President of ALIFE ARTS, LIVE FESTIVALS AND EVENTS ASSOCIATION (ALIFE) applauds the government’s affirmative decision to enforce and subsequently extend the Movement Control Order on Malaysians to combat the rise of COVID-19 pandemic in the country. ALIFE has earlier urged all its members to cancel or postpone all events till June 2020. Any activities from June onwards will also be subject to the government’s lift on the ban of mass gatherings. “Our industry is among the hardest hit by Covid-19. Many events were cancelled or postponed as early as January and we won’t be able to resume activities for many months more. The process of planning of events, booking artist and venues are done months in advance. With current uncertainties, it’s difficult to forecast when live events would be able to start again.” Rizal Kamal, President of ALIFE. A number