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In celebration of World Osteoporosis Day, Anlene Malaysia reinforces its dedication to bone health awareness and education. Anlene, recognized as Malaysia's leading Adult Milk Powder brand, has been a proponent of bone, joint, and muscle health for over 30 years. Through its Anlene Mobility Check initiative, which began in May 2022 and has so far evaluated over 20,000 individuals, it was discovered that half of the Malaysian adult population may be at risk for poor bone health. This condition could lead to osteoporosis, impacting mobility. (L-R) Puan Megawati Suzari, New Product Development, Scientific and Regulatory Affairs Director at Fonterra Brands Malaysia & Singapore, Ms. Lim Siew Poh, Marketing Director at Fonterra Brands Malaysia & Singapore, Mr. Ragu Rao Surunariana, Head of GMS Business Foodline 1 at AEON Co. (M) Berhad, Mr. Ganesh Thiagarajan, General Manager at Fonterra Brands Malaysia & Singapore, Dr. Paisal Bin Hussin, Consultant Orthopaedic Surgeon at Col...

Anlene to educate Malaysians on bone care in conjunction with World Osteoporosis Day In a recent survey conducted among Malaysians aged 40 to 59 years, it was found that 95% of respondents are concerned about their bone health and how it may affect their strength and mobility when they are older. The top three contributing factors they cited for their concerns are lack of exercise, insufficient exposure to sunlight (for production of vitamin D in the body to aid calcium absorption), and avoiding dairy products (which are daily sources of calcium) in their diet. Findings from the survey also indicated, while middle-aged Malaysians understand the importance of having strong bones, 42% say their current focus is to protect themselves from getting COVID-19; and 33% say they are already doing their best for their health including bone health. The survey was initiated by Anlene, Malaysia’s No. 1 Adult Milk Powder* and an advocate of strong bones, joints and muscles through good nutrition cou...

Anlene™ introduces GOLD 5X™ formulation as part of a balanced diet. Stay active with better movement, flexibility and feel energized! By 2040, Malaysians aged 60 years and above is expected to double [i] from the current estimate of 10.3% of the population [ii] ! Recognising the importance for Malaysia’s aging population to maintain their musculoskeletal health, which can affect their mobility, flexibility, balance and thereby quality of life as they age, Fonterra Brands Malaysia through its adult nutrition brand Anlene™ introduces ACTIFIT 3X™ and GOLD 5X™, formulated to provide important nutrients for Malaysian adults. The Social Wellbeing Research Centre at Universiti Malaya projected the number of Malaysians aged 60 years and above to reach 6.3 million in 2040, which is about 2 out of every 10 Malaysiansi. Not only is the number of our ageing population increasing rapidly, life expectancy of our silver population is expected to increase as well – men whose age reached 65 years in 2...

Leading adult dairy brand, Anlene, announced the release of their latest innovative product, Anlene Café Latte, the first adult milk powder in an instant stick that combines the nutritious blend of dairy and real coffee. Marketing Manager, Claire Khoo said, “Anlene Café Latte, is the milk with more ‘UUMPH’ because it is more than just a flavoured milk. With added High Calcium, Collagen, Protein, Vitamins and Minerals, it was developed to fulfil the needs of Malaysian consumers, especially young adults and those with busy lifestyles.” She continued, “These include wanting convenience to suit their hectic schedules and can be prepared and consumed at anytime, anywhere, as well as wanting healthier and nutritious beverage options which are affordable and great tasting, on top of keeping them feeling energised”. “Anlene Café Latte is formulated with important nutrients which is a smart choice for those who want to keep going. It is a nutritious milk with real coffee, with less suga...