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Asahi Super Dry rings in the Lunar New Year by launches limited edition Pixel Art packaging design in collaboration with Japanese artist Hermippe [Non-halal | Alcohol]

Harnessing the cutting-edge modern Japanese pixel artform, the collaborative packaging features a stunning pixel dragon and city. Exclusively available in the Asia-Pacific region Asahi Super Dry’s unique pixel art take on the widely celebrated Lunar New Year festival. Japan’s number one selling beer brand, Asahi Super Dry, is embracing the joyous spirit of the widely celebrated Lunar New Year and has collaborated with the Japanese pixel artist Hermippe to launch a brand-new Pixel Art edition can. Celebrating the year of Dragon, these exclusive design beer cans are available in the Asia-Pacific region including Hong Kong, Mainland China, Taiwan, and Singapore, and feature a complex artistic illustration of a pixel dragon to inspire and excite people about the festive time and to welcome the new year – opening new vistas of creativity with the quick peak and clean finish Super Dry taste. This collaboration with Hermippe, an award-winning pixel artist from Japan, demonstrates Asahi Super...