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Local fashion is rapidly growing in popularity, especially among working women.    Carmelita Mohd Zainol However, with so many brand options available, some brands have been accused of charging exorbitant prices. One of the brands linked to this issue is CARMELITA, a local brand of scarves and women's clothing. "I understand the concerns and criticisms expressed," Carmelita Mohd Zainol, founder of the CARMELITA brand, said in response to some netizens who disputed the price, which was deemed too expensive. She went on to say that this is not the first time her brand has been labelled "kayangan," and that it is not for everyone.    A small group of netizens believe that it's not a bad idea for women to 'invest' in their self-esteem and that everyone has their own purchase rights after the design of Mahalia Kurung, which is one of their Lebaran collections, went viral recently.

Fesyen tempatan kini semakin berkembang pantas, dan semakin mendapat tempat di hati pemakai lebih-lebih lagi di kalangan wanita berkerjaya. Namun dengan beberapa pilihan jenama yang ada, timbul pula isu mengenai beberapa jenama yang dikatakan menawarkan harga yang terlalu tinggi. Antara jenama yang dikaitkan isu ini merupakan CARMELITA iaitu sebuah jenama skarf dan busana wanita tempatan. Carmelita Mohd Zainol “Saya faham akan kerisauan dan kritikan yang diluahkan, tetapi sejak bermula pada tahun 2016, fokus kami bukanlah mengeluarkan koleksi skarf atau busana yang cantik dan elegan sahaja, tetapi juga imej dan aura yang akan lebih memberikan impak dan keyakinan kepada diri wanita yang memakai CARMELITA”, ujar Carmelita Mohd Zainol, pengasas jenama CARMELITA, bagi mengulas kritikan segelintir netizen yang mempertikaikan harga yang dianggap terlalu mahal. Beliau menjelaskan lagi bahawa ini bukanlah kali pertama jenamanya disifatkan ‘kayangan’ dan tidak mampu dimiliki oleh semua orang. P