Women-led hair salon COCOdry collaborates with leading direct to consumer lifestyle retailer, Oxwhite to raise RM15,900 for National Cancer Society of Malaysia (NCSM) in conjunction with Pink October month. Through this collaboration, COCOdry produced a limited edition ladies’ lounge set design inspired by the brands’ association with a few breast cancer survivors while Oxwhite funded the production of 100 lounge sets. The lounge sets are sold on COCOdry’s website and in both of their outlets, COCOdry Bangsar and COCOdry Publika. All profits for the lounge set, retailing at RM159 will go to the National Cancer Society of Malaysia (NCSM). The funds will be channelled towards NCSM to support NCSM efforts in providing education, care and support services for people affected by cancer. On the fundraiser, COCOdry founder Kim May Chee said that the campaign was inspired by the brand’s encounter with Hiba Abdul Rahman, a breast cancer survivor they met through NCSM. “We were involved in thei...
