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Cadbury Dairy Milk has successfully concluded its Kuih Raya Dari Hati event in collaboration with MYDIN across four locations. Through the event, the chocolate brand has inspired Malaysians to come and create meaningful memories through baking and sharing the goodness with others to bake Cadbury Tarts, all of which were channeled to welfare through MYDIN Prihatin. The Kuih Raya Dari Hati event saw participants come together with one goal, to bake and give to the community in need. With the support of celebrity chefs Dato’ Fazley Yaakob, Sue Razip and Mohd Shafiq Bin Zulkarnain (also known as shafiquecute), Malaysians were able to bond over baking with a total of 26,550 tarts altogether throughout the week. “We are humbled and touched by the overwhelming response from Malaysians who demonstrated the spirit of generosity in devoting their time, effort and care to join us in bringing cheer to those in need. We are also grateful to MYDIN for being such supportive and generous hosts through...

Spread the Aidilfitri cheer with Cadbury Dairy Milk and MYDIN by baking for charity homes and making it into The Malaysian Book of Records This blessed time of the year is when Muslims fast to remind themselves of the less fortunate and reinforce gratitude. This Ramadan, Cadbury Dairy Milk and MYDIN bring Malaysian families together through the Kuih Raya Dari Hati campaign to complement the goodness of the month. Through this initiative, Malaysians get to perform an act of kindness by baking Cadbury Tarts that will be donated to charity homes. The Kuih Raya Dari Hati event rallies Malaysians to create history by baking over 25,000 Cadbury Tarts to achieve the “Most Cadbury Chocolate Tarts Baked at an Event” title in The Malaysia Book of Records. “Our Kuih Raya Dari Hati campaign was launched with the aim to continuously inspire families to bond over baking and encourage the acts of generosity. Cadbury Dairy Milk wants to provide those observing this holy month the opportunity to creat...

Cadbury bersama agensi kreatifnya, Ogilvy telah menerbitkan kempen sempena Merdeka bergelar “Merdeka Unseen”. Kempen ini dilancarkan sebagai penghormatan kepada asas penubuhan Malaysia, di samping bagi merberi peluang kepada penonton untuk menghayati suatu detik sejarah yang penuh sentimental. Walaupun ia adalah satu detik penting, Merdeka atau Hari Kebangsaan Malaysia, sejak kebelakangan ini dilihat sebagai hanyalah sekadar cuti umum, terutamanya di kalangan golongan muda di Malaysia. Tahun ini, Cadbury dan Ogilvy berganding bahu untuk mencipta sebuah filem yang mendorong rakyat Malaysia melihat Merdeka dari sisi berbeza dan seterusnya mengubah cara mereka meraikan hari yang bermakna ini dalam sejarah Malaysia. Selama 65 tahun, topik Merdeka berkisar tentang ucapan ikonik Tunku Abdul Rahman. Ia dipelajari di sekolah dan dipaparkan dalam pelbagai kempen pengiklanan seluruh negara. Namun, Merdeka lebih daripada sekadar ucapan tersebut. Melalui penggunaan teknologi, filem ini menghidupka...