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Calpis Chewy is set to thrill consumers with heartwarming romantic comedy in conjunction with Valentine’s Day Giving cultured milk drinks a whole new twist, Calpis, Japan’s first cultured milk drink has introduced its new Calpis Chewy range with nata de coco bits, offering consumers the ultimate consumption satisfaction. Bringing the best of both worlds, Calpis Chewy’s exquisite combination of tangy cultured milk and chewy surprises is not only good for your gut but it is also very enjoyable, making the product essentially a match made in goodness! In a recent survey conducted among its consumers, 70% of its participants mentioned that they would like to have a cultured milk drink range consisting of chewable nata de coco jellies. Seeing the need to continuously innovate its offerings to appeal to consumers while providing them an exciting experience, Calpis Chewy has been made available in two delectable variants namely Calpis Chewy Original and Calpis Chewy Mango. The drinks are per...

Calpis rewards the winners of its Instagram Reels Contest by featuring them in an edgy and fun lifestyle video Giving Malaysians the opportunity to showcase their exemplary dance talent from the safety of their homes, Calpis, Japan’s first cultured milk drink, launched an Instagram Reels Contest in August. As the contest comes to an end, Calpis has picked winners from the Instagram Reels Contest and featured their creative talent in the brand’s first user generated video, launched on 11th of October 2021. The peppy and uplifting video created by the brand will not only get netizens to groove to the beat but also includes messaging around maintaining good digestive health set to the background music of Calpis’s classic brand tune.  With the pandemic taking a toll on our overall well-being, the call to spread positivity and to motivate netizens to take good care of their health, including digestive health, is important. Recognising this, the Calpis Instagram Reels contest motivated M...

Calpis launches Instagram Reels Contest to give Malaysians a chance to unleash their creativity and acquire stardom from the comfort of their own homes Giving Malaysians an opportunity to express their creativity, Calpis, Japan’s first cultured milk drink, will be launching a light-hearted Instagram Reels contest. What sets this digital contest apart from others is that consumers will be given a chance to be featured in the brand’s new digital video advertisement, giving Malaysians an opportunity to rise to fame right from the safety of their own homes. With Malaysians living through challenging times, Calpis’ digital contest aims to spread positivity and engage the brand’s loyal consumers while reminding consumers to maintain good digestive health with Calpis. This makes Calpis one of the first brands in the cultured milk segment to launch an interactive digital campaign that keeps their loyal consumers motivated through tough times, to create a branded advertisement through user gene...