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CapitaLand Malaysia ramps up digital initiatives to engage consumers with holistic omnichannel strategy

CapitaLand Malaysia, a unit of CapitaLand, one of Asia’s largest diversified real estate groups, is bringing added convenience to shoppers with a series of digital initiatives as part of its omnichannel strategy to help Malaysians adapt to the new normal amidst the coronavirus (COVID-19) pandemic. CapitaLand Malaysia is the first mall operator in Malaysia to have seven malls within its portfolio onboard Grab’s Malls by GrabMart platform. The seven malls comprise Queensbay Mall in Penang, Melawati Mall in Taman Melawati and five owned by CapitaLand Malaysia Mall Trust – Gurney Plaza in Penang, a majority interest in Sungei Wang Plaza in Kuala Lumpur, 3 Damansara in Petaling Jaya, The Mines in Seri Kembangan and East Coast Mall in Kuantan. Mr Eddie Lim Mr Eddie Lim, Head, Retail, CapitaLand Malaysia, said: “In the midst of the COVID-19 pandemic, it is vital to have a holistic omnichannel strategy that seeks to offer value-added services to support the needs of our shoppers as well as re