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Carlsberg Malaysia encourages key suppliers to embark on responsible sourcing practices and human rights compliance Carlsberg Malaysia hosted its inaugural Supplier Day, focusing on the environment and social governance of responsible supply chain management in pursuit of the brewer’s net zero carbon emissions commitments. Sixty-four upstream and manpower suppliers were briefed on the company’s stance on responsible sourcing practices and human rights compliance. They also learned about key issues shared by invited speakers from UN Global Compact Network Malaysia and Brunei (UNGCMYB), Capital Markets Malaysia (an affiliate of Securities Commission Malaysia) and Sedex Asia. In addition to strict compliance with the Carlsberg’s Supplier and Licensee Code of Conduct, the brewer also urged suppliers to keep abreast of the latest developments on labour and environmental regulations in both local and international fronts. Additionally, a strong emphasis was placed on human rights principles ...

Enjoy happy hour with peace of mind this Global Beer Responsible Day as Carlsberg Malaysia’s employee ambassadors ramps up action Celebrating Global Beer Responsible Day this year, Carlsberg Malaysia partnered with BuddyDriver by TREVO to offer discounted rides for consumers, making bar hopping safer at 50 bars and pubs in Kuala Lumpur. Thirty-three employees supported the campaign by volunteering to be a #CELEBRATERESPONSIBLY employee ambassador, spreading the importance of responsible consumption and advocating against drink-driving. Nicholas Tan, Corporate & Marketing Activation Senior Executive, Carlsberg Malaysia In line with the brewer’s commitment to delivering on its ZERO Irresponsible Drinking programme, Carlsberg Malaysia has rolled out its #CELEBRATERESPONSIBLY campaign for the eighth consecutive year. The campaign aims to raise awareness amongst consumers on the permitted national blood alcohol content (BAC) limit of 0.05% and to provide convenient alternatives for co...

Be part of a sensorial excursion that celebrates the duet of smooth and spicy, all under one enigmatic space! Building on its success of captivating the taste buds of avid foodies last year, Carlsberg Smooth Draught's Real Spicy, Real Smooth returns to the fore with an even more enticing and thrilling food and beer escapade. As a brand that takes pride in delivering memorable exBEERiences, the Real Spicy Real Smooth campaign promises a new take on the unique gastronomic expedition, crafted to evoke a harmonious union between fiery delicacies complemented by the smoothness of Carlsberg Smooth Draught. Brewed using an innovative cold hopping technique, Carlsberg Smooth Draught delivers a signature easy finish along with the smooth sensation of freshly tapped beer. The brand celebrates consumer’s love affair with local spicy food with a more inclusive and extensive activation at JioSpace, Petaling Jaya from 18th August to 2nd September, open to all beer lovers. Consumers will be treat...

Taste the best of British culture as Connor’s and Marshall team up to bring you the Makers of Good Times! Connor's Stout Porter, the iconic stout brand known for its four premium malts, perfectly balanced taste, and notable Union Jack emblem, is thrilled to announce its collaboration with Marshall, the renowned British lifestyle brand that has amplified high-quality sound that resonates with music lovers everywhere. Bringing together the best recipes of what Britain has to offer, this unique collaboration will deliver the finest in both stout and music, all in one exclusive package, offering consumers an entertainment combo unlike any other. The union between Connor's and Marshall aims to celebrate the shared values of craftsmanship, passion, and innovation that define both brands. Ingrained with the same innate British enthusiasm and a shared vision in delivering exceptional experiences to their customers, this team up promises to create a one-of-a-kind fusion of taste, sound,...