Citrine One Malaysia (COMY), announced it has been appointed as the PR Agency of Record for a project under the Forestry Department of Peninsular Malaysia and the United Nations Development Programme (UNDP). The Improving Connectivity in the Central Forest Spine (IC CFS) is a collaborative project to conserve biodiversity and improve the ecosystem. This would cover selected ecological corridors in Peninsular Malaysia within targeted states – Pahang, Perak, and Johor. The appointment starting in June was made following a presentation in early April. COMY presented a strategic and integrated PR approach combining media relations, digital marketing and community partnership to create awareness on the initiative made by the Forestry Department Peninsular Malaysia and UNDP. Junaidi Asmara “Resuming the project is a good move by the Forestry Department and UNDP as it could enhance the implementation of the Central Forest Spine Master Plan and be leveraged in gaining more discussions among pr...
