First Gaming Company Collaboration for Coca-Cola® flavour released in Malaysia alongside League of Legends In-Game Missions and Emotes Coca-Cola® has launched a new limited-edition flavour from Coca-Cola Creations in collaboration with Riot Games, the publisher and developer of League of Legends. Coca-Cola Ultimate Zero Sugar will provide fans and players the taste of experience points (+XP) and celebrate every player’s journey – whether it's their first time on the Summoner’s Rift or in the finals stage at Worlds in pursuit of the Summoner's Cup. The collaboration between Coca-Cola Ultimate Zero Sugar and Riot Games is the first time Coca-Cola® has partnered with a gaming company on a flavour, bringing teams together to co-create a flavour that will give players an exhilarating taste as they queue up for a game. Accompanying the product’s release, in-game and digital experiences will bring the excitement of the Coca-Cola Ultimate Zero Sugar collaboration to players across th
